Course Details
Duration: 3 Days; Instructor Led
The Principles of Experience Research & Strategy is a structured course in user-centered research that aligns human behavior, business intent, and technological capability. This course introduces the methods and reasoning that shape experience direction at a strategic level. It shows how research functions as a decision-shaping capability by systematically gathering and interpreting human insight across contexts. Drawing on research principles, analytical methods, and strategic frameworks, the course enables professionals to guide experience decisions that are clear, defensible, and aligned to organizational goals.
Audience
The Science of Experience Design course is designed for professionals who conduct, commission, or act on user research to use it to shape products and experience direction.
Prerequisites
No Prerequisite
Methodology
This program will be conducted with interactive lectures, PowerPoint presentation, discussion and practical exercise.
Course Objectives
Upon completing this course, you will demonstrate mastery in:
- Structured User Research: Plan and execute contextual interviews, field studies, and observational research with methodological rigor.
- Persona &Empathy Mapping: Develop research-grounded personas that guide product decisions rather than decorate slide decks.
- Journey Mapping: Create journey maps as organizational alignment tools that surface friction, risk, and opportunity.
- Strategic Research Synthesis: Translate qualitative findings into clear, defensible experience direction aligned to business goals.
- Mixed-Method Research: Integrate quantitative analytics with qualitative insight for a complete picture of user behavior.
- Stakeholder Communication: Frame research findings in language that resonate with leadership and cross-functional partners.
Outlines
Module 1: User-Centered Analysis & Strategy
- Understanding user behavior in context — within ecosystems, constraints, and evolving business models
- Aligning design intent with business goals from the outset
- Structuring analysis that connects human insight to strategic direction
Module 2: Design Strategy & Business Alignment
- Crafting UX strategies that support business objectives and organizational priorities
- Reconciling competing stakeholder needs with evidence-based reasoning
- Framing experience direction in language that resonates with leadership
Module 3: User Profiles & Personas
- Developing research-grounded personas and empathy maps
- Using user profiles to guide design decisions rather than decorating project documents
- Building shared understanding of users across cross-functional teams
Module 4: Field Research & Interviews
- Planning and conducting contextual field studies and user interviews
- Observational research methods and how to apply them rigorously
- Synthesizing qualitative findings into actionable design direction
Module 5: Data Gathering & Analytics
- Direct and indirect research methods and when each is appropriate
- Integrating quantitative data with qualitative insight
- Using analytics as a complementary research tool — not a substitute for user understanding
Module 6: Journey Mapping & Task Analysis
- Creating structured task scenarios and user flows grounded in real behavior
- Journey mapping as an organizational alignment tool, not just a design artifact
- Identifying friction, risk, and opportunity within complex user journeys
Module 7: Information Architecture & Navigation
- Organizing content and structure around
- Navigation principles grounded in cognitive science and research findings
- Testing and validating information structures before design and development
Module 8: Getting Ready for UX Design
- Translating research findings into design-ready directions
- Implementing user-centered design principles within agile and cross-functional workflows
- Preparing experience direction that teams can act on with clarity and confidence
