If you brainstorm for content marketing frequently, your brain is probably more fried than your favourite fried chicken. Yes, despite the fact we really do use more than 20 percent of our brain, content marketing can be a big challenge if you run of ideas.
What if somebody else does it for you? Outsourcing, it is, but why go down that route? We’ll give you some ideas.
Why It’s Good?
Lower Labour Cost
Engage the help you as go, on the basis where you need them periodically. Hence, you pay for the specific amount of work done. It affords greater control over cost for business owners. In contrast to employment of full time employee, it costs significantly higher.
More Variety of Talent
A full time employee possess skills set suited for job duties he or she signed up for. As the business evolves, his or her skills may be in line with future goals of the company. On the other hand, you have access to a bigger variety of hired help whereby each of their individual expertise may be of use.
Why Maybe It’s Not For You?
Lack of Control
This is by far, the biggest turn off for most business owners. While you can issue some directions to guide your contractors, you must be willing to let your contractors take some liberty. In addition, the hired help also do not work on-site, therefore, it adds a barrier to your control and communication.
Quality Management
When it comes to outsourcing, it is hard to discern on the credibility of contractors unless he or she is a regular contractor for the business. Therefore, quality control can be a major concern as both parties may be stuck in a feedback loop until an agreement on acceptable work quality is reached.
Should you resort to outsource for content marketing?
Content marketing is repetitive, and over time, it exerts its toll on marketers as they soon find themselves running out of ideas. If the brand needs a breath of fresh air from a different perspective, outsourcing is a good strategy for content marketing. It allows a new perspective into a brand for a different take.
Although it may be a trial and error effort until one settles with the right hired help, a stable professional relationship can be formed when both parties benefits from a single transaction.
