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Advanced Content Marketing Certification Training - Simplilearn

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RM 1285.70
  1. 15 Hours
  1. HRDF SBL Claimable
  2. Certificate of Attendance available
  3. 180 days of access from date of purchase
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Advanced Content Marketing Certification Training - Simplilearn

WHAT YOU WILL LEARN

Content Marketing is aimed at building authority, amplifying the message, acquiring, and retaining the intended audience. Well written Marketing Content helps build the reputation of a trusted advisor.


This Advanced Content Marketing Course trains participants to produce compelling and impressive Marketing Content, concentrating on the vital strategies, tactics, and best practices that a writer needs to create and enhance content marketing efforts. This course also helps participants learn various aspects of planning and executing Content Marketing strategies with greater efficiency and impact, guiding participants to harness the power of words to disseminate information and create impressive marketing content.

AUDIENCE

This course will be of particular interest to professionals in these fields:

• Digital marketing

• Online content planning or writing

• Business development

• Social media and search marketing

• Public relations

• Organizational communication

• Branding


PREREQUISITES

There are no particular prerequisites for this course. However, participants should have a flair for writing. Although not required, many participants might also benefit from our Content Marketing Foundations course.

COURSE OBJECTIVES

The learning objectives of this Advanced Content Marketing Course are:

• Create interesting and compelling Marketing Content

• Identify Prospects and create an effective Content Marketing Strategy

• Create messaging and appropriate content guidelines

• Learn how to find industry influencers and identify promotional opportunities

• Learn content marketing strategies, tactics, and best practices to produce effective content

• Learn how to develop appropriate content for each type of audience segment

• Create best practices for content across media types, including social media, images, etc.


Expand All

Modules

Module 1 – Introduction to Content Marketing

• Introduction

• What's In It For Me
• What Is Content Marketing
• How to Become a Best-in-Class Content Marketer
• Becoming an Effective Content Marketer – 1
• Becoming an Effective Content Marketer – 2
• Becoming an Effective Content Marketer – 3
• Becoming an Effective Content Marketer – 4
• Becoming an Effective Content Marketer – 5
• Becoming an Effective Content Marketer – 6
• Becoming an Effective Content Marketer – 7
• Becoming an Effective Content Marketer – 8
• Becoming an Effective Content Marketer – 9
• Becoming an Effective Content Marketer – 10
• Becoming an Effective Content Marketer – 11
• Becoming an Effective Content Marketer – 12
• Becoming an Effective Content Marketer – 13
• Becoming an Effective Content Marketer – 14
• Becoming an Effective Content Marketer – 15
• Becoming an Effective Content Marketer – 16
• Key Takeaways
• Quiz: Introduction to Content Marketing

Module 2 – Developing a Vision of Content Marketing Success

• Introduction

• What's In It For Me

• Vision for Successful Content Marketing

• The Michelin Guide Story

• Hindustan Unilever

• Volvo Trucks

• Dell's Take It Easy

• Key Takeaways

• Quiz Developing a Vision of Content Marketing Success


Module 3 – Developing a Business Case for Content Marketing

• Introduction

• What's In It For Me

• Content Marketing Budget

• Objectives and Key Performance Indicators (KPIs)

• Challenges and Impact

• Best Practices

• Benefits and Financial Impact

• Build your Business Case

• Compare the Value of Content Marketing

• Key Takeaways

• Quiz Developing a Business Case for Content Marketing


Project 1: Developing the business case for content marketing


Module 4 – Creating a Successful Content Marketing Strategy

• Introduction

• What's In It For Me

• Creating a Successful Content Marketing Strategy

• Model for Creating a Successful Content Marketing Strategy

• Content Marketing Strategy - Two-Step Model

• Two Step Model - First Phase

• Two-Step Model - Second Phase

• Benefit of Two-Step flow Model

• Key Takeaways

• Quiz Creating a Successful Content Marketing Strategy


Module 5 – Creating a Remarkable Editorial Mission Statement

• Introduction

• What's In It For Me

• Editorial Mission Statements

• Create Remarkable Content

• Top Global Ad Campaigns

• Remarkable Editorial Mission Statement

• Key Takeaways

• Quiz Creating a Remarkable Editorial Mission Statement


Module 6 - Targeting Customer Intent Instead of Demographics

• Introduction

• What's In It For Me

• Target Intent over Demographic

• Target Customers on Mobile Devices

• Target Intent on YouTube

• Know Your Customers' Intent

• Have a Mobile-friendly Website

• Video are Preferred Over Text

• Key Takeaways

• Quiz Target Customer Intent Instead of Demographics


Module 7 - Targeting Key Influencers

• Introduction

• What's In It For Me

• Importance Of Influencer Marketing

• Process Of Augmenting With Influencers

• Case Study—Orange France

• Key Takeaways

• Quiz Targeting Key Influencers


Project 2: Targeting key influencers who influence your customers

• Targeting key influencers who influence your customers


Module 8 - Producing Help, Hub, and Hero Content Consistently

• Introduction

• What's In It For Me

• Help Content

• Hub Content

• Hero Content

• Key Takeaways

• Quiz Produce Help Hub and Hero Content Consistently


Module 9 - Producing Engaging Content More Frequently

• Introduction

• What's In It For Me

• Producing Engaging Content

• Engagement Through Video and Text

• Text Vs Video

• What to Seek

• Checklist - When to Use Video or Text

• Key Takeaways

• Quiz Producing Engaging Content More Frequently


Module 10 - Using Effective B2C and B2B Content Marketing Tactics

• Introduction

• What's In It For Me

• B2C and B2B Content Marketing Tactics—Usage

• B2C and B2B Content Marketing Tactics—Effectiveness

• Email Newsletters

• In-person Events

• Illustrations/Photos

• Social Media content

• Infographics

• Videos—B2C

• Videos—B2B

• Online Presentations

• Microsites

• Website Articles

• Blogs

• Webinars

• Case Studies

• Mobile Apps

• Print Magazines

• Digital Magazines

• Books

• Podcasts

• White Papers

• Research Reports

• E-Books

• Branded Content Tools

• Virtual Conferences

• Key Takeaways

• Quiz Use Effective B2C and B2B Content Marketing Tactics


Project 3: Using effective B2C and B2B content marketing tactics


Module 11 - Building Successful B2C and B2B Social Media Platforms

• Introduction

• What's In It For Me

• Social Media Platforms

• Facebook

• LinkedIn

• Youtube

• YouTube - Create Great Content

• YouTube - Develop a Programming Strategy

• Twitter

• Key Takeaways

• Quiz Building Successful B2C and B2B Social Media Platforms


Module 12 - Helping Customers find the Information They Seek

• Introduction

• What's In It For Me

• Optimizing Your Content For Your Web Site

• Creating A Google-friendly Web Site

• Optimizing Web Pages For Keywords

• Optimizing Video Content

• Micro-moments

• Key Takeaways

• Quiz Helping Customers find the Information They Seek


Module 13 - Helping Key Influencers Impact the Buyer’s Decision-Making Process

• Introduction

• What's In It For Me

• Influencing the Influencers

• Schmooze Optimization

• Nurture Key Relationships

• Example – WineWorld

• Four Key Influencers

• Engaging Digital Presence

• Keys to Success

• Work together with influencers

• GE with influential YouTube creators

• Creations in support with GE

• Key Takeaways

• Quiz Help Key Influencers Impact the Buyers Decision-Making Process


Project 4: Helping key influencers impact the buyer’s decision-making process


Module 14 - Measuring Content Effectiveness

• Introduction

• What's In It For Me

• Sales and Sales Lead Quality

• Touchpoints in the Customer Journey

• Turning Touchpoints into Quality Leads or Sales

• Focus on the Right Metrics

• Value Your Best Customer

• Attribute Value Across the Journey

• Prove Marketing Impact

• Key Takeaways

• Quiz Measuring Content Effectiveness


Module 15 - Measuring Return on Marketing Investment

• Introduction

• What's In It For Me

• Return on Marketing Investment

• The Power of the Press Release

• Test 1 - ROMI Revisited

• Test 2 - Impact of a Budget Cut

• Test 3 - Impact of Using Multimedia

• Key Takeaways

• Quiz Measuring Return on Marketing Investment


Module 16 - Improving by Experimenting With New Initiatives

• Introduction

• What's In It For Me

• Creating Engaging Content

• What is Effective and What is Not

• Key Takeaways

• Quiz Improving by Experimenting With New Initiatives


Module 17 - Improving Effectiveness by Becoming More Sophistica

• Introduction

• What's In It For Me

• Content Marketing Maturity

• Get Value from Editorial Meetings

• Content Marketing in Organizations

• Content Marketing with SEO and Social Media

• Leverage Paid Advertising

• Sophisticated Content Marketers

• Analytics Tips

• Key Takeaways

• Quiz Improve Effectiveness by Becoming More Sophisticated or Mature


Module 18 - Content Marketing in the Foreseeable Future

• Introduction

• What's In It For Me

• Content Marketing Forecast

• Impact on Content Marketing Strategy

• Video Sharing Platforms—Audience Segments

• Video Sharing Platforms—Content Genres

• YouTube vs Facebook

• YouTube Best Practices—Part 1

• YouTube Best Practices—Part 2

• Virtual Reality

• Facebook Best Practices

• Instagram and Twitter Best Practices

• Key Takeaways

• Quiz Content Marketing in the Foreseeable Future


Project 5: Improving by Becoming More Sophisticated or Mature

• Improving by Becoming More Sophisticated or Mature


To Be Confirm

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