Sales and marketing stand on their own while at the same time, there is a strong co-dependency that dictates how they behave. While marketing create the hype and draw in potential leads, sales closed the deals and bring in the revenue. Simply put, one cannot exist without the other at the risk of impairing the maximum efficiency of the respective departments.
Having a streamlined, shared vision is important to ensure all responsible employees strive towards the desired outcomes. This facilitates allocation of budget and resources to reach predetermined targets. When sales and marketing think and act as one, together they complement each other and create a cohesive workflow.
