Ever considers building a mobile app for your business?
It seems not necessary right? Building a mobile app, regardless of IOS or Android, for your start-up business or non-consumer product seems redundant.
Well, wait till you find out that in all the developed countries, more and more people are following the mobile trend, regardless of whether they are a startup or established reputable companies.
But why, you might ask, your business need an app? Let’s talk about the benefits later in the article and focus on addressing the question first.
Does my business need a mobile app?
Yes. Simple answer. Regardless of what business you are in, whether you are selling consumer products, non-consumer products or services, mobile app is the way to go.
Research has already proven that mobile app is something a business cannot miss. 70% of web traffic happens on a mobile device and consumer generally spent 5 hours a day on their smartphone.
How will it benefit my non-consumer business?
Let’s take, for example, a cement company. You might think that cement company are not targeting general consumer and therefore don’t need a mobile app.
But think of it this way. Imagine that, your customers do not have to bug your sales person to check on their delivery. They can do it by themselves just through your app.
From the app, they can even check on their payment, stocks availability, the latest product launched by your company, specs sheets of your product and many more benefits out of it.
What other benefits can Mobile App bring to my company?
- Mobile App can significantly help a company to target Generation Z.
As what our previous article suggests, Gen Z consumed most of their content from the mobile device. Therefore, having one will surely help your company in tapping into this market. - Make sure your customer sees you every time
It’s psychology. Even if the consumer is not using your app, they can “see you” when they are scrolling through the app drawer to find the app they want. This will subconsciously plant your company image into their mind. - Another marketing channels
Download Uniqlo Malaysia App and see how they utilize their app to run their marketing. The company are using their mobile app to expand its marketing effort to reach more audience. - Improve customer engagement
An app can help your customer to reach you whenever they want, wherever they want. By having an app, the customer will have a channel to provide feedback, ask a question, find information and so on. This will immediately help improve the customer experience. - More to go
There are many more benefits of having an app, read more from this Forbes article and see how your business can benefit from having an app.
Final verdict
Having an app is beneficial to your business, and for sure is future proof. Learn to build your Android mobile app now by joining our Android development class.
