Is your resume equipped with essential digital marketing skills? Good impression counts and the same goes for your resume. Working experience matters for a callback but does your skills match their expectations?
Each recruiter may require employees of different expertise. A specialist and a jack-of-all-trade may bring something new and different to the table. Having a variety of specialized skills could strike a good balance to win your dream job. Are you a well-rounded candidate? Let’s see if you are equipped with these essential digital marketing skills?
#1 Content Marketing
Conducting good keyword research is essential to figure out the interests of users in topics of interest. This helps content marketers to curate novel authentic content for high readability. Most importantly, the content is able to address issues or problems affecting a group of users. If correlated with brand values of enterprise, the users’ perception towards the associated product and service are reinforced.
#2 Mobile Marketing
Mastering the art of mobile marketing can unlock even more potential reach and sales for any enterprise. Candidates are to employ channels such as location-based mobile marketing, mobile search ads, mobile image ads, and SMS. This helps to maximize outreach of campaigns. Nobody leaves home without a smartphone, the delivery of campaign messages is now on-the-go.
#3 Social Media Marketing
The average Malaysian spends more than 3 hours on Facebook daily. This translates to marketing opportunities for enterprises. Good digital marketers should master basics of social media advertising to create ads that elicits responses. Content creation is also important to align itself with brand voice of the pages. Periodic analysis of competitors’ page is also essential to stay ahead and remain competitive to catch users’ attention.
#4 E-mail Marketing
Creating newsletters that invite clicks from subscribers is arguably the biggest challenge in e-mail marketing. Recruiters would love to see candidates with adept skills in using tools such as Mailchimp, Litmus, and Mailjet. Most importantly, candidates should ideally possess good analytical skills in deciphering data of each newsletter. This is important for future planning of campaigns to ensure higher open rates.
#5 Youtube Marketing
Google is the most popular website in the world, but Youtube is not far behind ranking second. This makes it an ideal platform for video marketing. Youtube videos can be as simple as a listicle or expanded to become a how-to article. The challenge lies in candidates’ ability to propose the ideal format to deliver messages in most suitable formats. The management of Youtube channel is a highly sought-after skills albeit far less complicated than running a Facebook page. Mastery in running Youtube SEO is also a big plus on candidates’ resume.
#6 SEO & SEM
Optimizing website to emerge on top of relevant searches is the essence of SEO to retain high competitiveness and relevancy. Candidates are expected to perform maintenance tasks such as regularly updating site content and changing the metadata. Adept advertising strategy for SEM is also essential for SEM to ensure ads continue to stay on top of search results and invite potential website clicks. Candidates should also possess good budget management skills for expenditure on ads.
Upgrade Your Resume
Think you are ready for your next move for your digital marketing career? Could you be the ideal candidate in your employers’ next ambitious campaign? Score a callback and potential job offer with investment for your future
From only as low as RM430, you can sign up for Simplilearn courses and acquire all these skills above and more. Complete an user-friendly course and be the proud owner of newly acquired in-demand skills. Make yourself the dream candidate for every recruiter.
