Android vs iOS: Which Platform For App Development?

So, you have figured out what app to develop, the design is sorted out, and funding is secured too. Great planning! Here comes another question: Which platform should you choose to develop your app – iOS or Android?

Audience size

Globally, Android has the biggest market share. If one is developing an app with biggest target reach in sight, Android is the market to go for showcasing the new app in town. This also permits the opportunity for a bigger market penetration to introduce the app to users.

While Apple owns a smaller market share, some unique findings warrant a second look. Iphone users generally earn more than Adroid users and they are more engaged with the apps. Research has also shown that women are more likely to own an iPhone than Android smartphone.

Cost & Time Investment

Android development of apps cost 30% more expensive and slower also than when it’s done for iOS. If budget and time are major concerns, it may be wise to opt for iOS. However, why exactly is development for Android more costly and slow?

Heavy coding. Applications for Android are written in Java which is more complex whereas Apple uses Swift, which is slightly easier. Android also is an open source platform which requires developer to account for more devices and components due to lack of standarization.

Flexibility In Design

Android grants developers greater flexibility on design and features of the app thanks to its open source framework. This allows developers to explore additional features on the app, unrestricted by strict app policy observed in IOS. However, due to its rather lax policy, the Android app store predictably is a hot bed for pirate apps and malware. Developers need to be wary and avoid designing an app with suspicious layout and text that turns users away.

Monetization

It is well-known that Apple generates more revenue than Android. Although Apple has less users and this translates to fewer downloads, it doesn’t diminish the money-making power. If the developer intends to generate revenue via in-app purchases or subscription model, iOS is the way to go.

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iOS or Android – Which To Develop First?

It is uncommon for an app to pick a side and distance itself from the other app market. For the initial release, the developer must choose what fits his or her expectations. Once succeeded, the app can be developed for the other market. Both app markets have their advantages and disadvantages – developers are advised to choose what matters to them most.

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