A website is more than just a page – it’s the forefront of a company’s presence online acting as the reception desk to online visitors. For online businesses, the website matters even more because it’s the point of purchase for online shoppers. How exactly that a bad UX affects the website and visitors?
Poor Brand Perception
A bad website impairs users’ perception of the brand. First impression counts and poor reviews of usability can worsen how users perceive a brand. It is estimated that 84% of people trust online reviews and having bad reviews of online shopping experience can affect perceptions towards a brand. It’s a no brainer that people wouldn’t want to support brands with bad reviews.
Competitive Disadvantage
In a market with healthy supply and demand, competitors are plenty and it’s never short of competition. When the website fails to deliver good user experience, potential customers will flock to other product or service providers. This results loss of business opportunities to the brand. Remember the common adage “the customer is always right“? If your customers are leaving you for your competitors, there’s probably a good reason – starting with your website design.
Search Engine Ranking Performance
User experience matters if the website is to rank in Google searches. It is announced that slow-loading content will perform less better in desktop and mobile searches. Other user experience metrics accessibility and mobile friendliness will be taken into consideration.
Therefore, a website that performs poorly in UX metrics will find itself to surface in Google searches, and frankly, this will make SEO plus SEM efforts more difficult to increase visitors to the website.
Loss of Productivity
Employees are people just like the customers. If the customers find the website difficult to use, how likely would employees do with the website that’s not user-friendly?
Disgruntled employees would likely be required to locate customers’ missing orders and items. Attempts to retrace complicated series of menu will lead to further loss of time.
Learn more about budget-friendly UX training for foundation to advanced level starting from RM2600.
In conclusion, good UX design on website is essential to reinforce brand’s presence online. Let’s be honest, nobody tolerates bad user experience to purchase products and services.
