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UX-F: User Experience Foundations
AUDIENCE
Usability Practitioners, Web
Site/Intranet Developers, Application Developers, Interface Designers, and
Project Managers, with the desire to explore and apply scientific usability
research to their practical, daily work.
METHODOLOGY
- A comprehensive student manual
- Quick reference job aids
COURSE OBJECTIVES
Upon completion of this program,
participants should be able to :
- How good user experience (UX) design is dependent on a scientific understanding of how people function
- How the key research-based models, insights
and principles in the UX field impact
design. This includes aspects of
human
- Vision
- Intellect
- Memory
- Motor Control
- Various methods that directly apply these models, insights, and principles to design of interactive applications
- Variation in users that impact design
- Individual Differences
- Disability
- Cultural Differences
- Sources of research and insights for UX professionals
- How to tell if you can believe the research
- Pathways to excellence in the UX profession
WHAT YOU WILL LEARN
This course provides participants a
research-based and practical understanding of the foundational models and
insights essential to the UX field. You will learn that you don't see the way
you think you see. You don't make decisions the way you think you decide. You
don't remember things the way you think you recall. And you don't move the way
you believe that you move. Without this foundation, you will design based on
common sense…which is often wrong.
Understanding human vision, intellect,
memory, and motor function is the baseline upon which every skilled UX
professional should build their career; we show clearly how each idea applies
directly to design decisions. This course will help you build credibility and
improve your results by giving you the knowledge required to present your ideas
from a research-based point of view.
What you'll learn
We asked our top UX consultants which
research findings and models they found most useful in their daily practice.
Some findings were new, and the oldest went back to 1908. Taken together, they
require a real shift in your understanding of how people function, and
therefore a real shift in how you will design. These are the foundational
models of the UX professional, and they will carry you forward as you continue
to learn about the field.
Learn the key research and models defining
- Vision
- Intellectual Processing
- Memory
- Motor Control
Also learn about
- Managing individual differences
- Understanding new research
Modules
- A panoramic overview of UX
- History
- Core of the Field
- Objectives
- ROI
- Methods
- Institutionalization
- You do not see the way you THINK you see
- It is NOT like a camera
- Visual link analysis
- Wiggly things are distracting
- Objects are inferred and distance is relative
- You do not make decisions the way you THINK you do
- No, you can’t do three things at once (and neither can your user)
- Design for human speed
- Using signal detection theory
- Design for arousal and stress
- You do not remember the way you THINK you do
- It is NOT like a tape recorder
- Design so they don’t have to remember
- Helping users remember
- Engineering schemata
- The power of expectation and bubbles
- You do not move the way you THINK you do
- No, your movement is not all voluntary and under conscious control
- But how can you walk and talk at the same time?
- Motor programs
- Movement speed
- Train wrecks with proactive inhibition
- Designing for biomechanics and anthropometry
- Designing for users, not yourself
- What are the things you need to know about your user? (Free dinner for two if you can add to our list!)
- Accessibility is not just about vision and making Jaws work
- Careful! The icons you choose may have varied meanings around the world
- You need to read the research literature, but you need to KNOW what to believe
- Sources
- Can you believe it?
- Lies, damn lies, and statistics
- Every successful journey needs a roadmap
- Options for learning more
- Professional level courses
- Certifications
- A lifetime of achievement

Anjali Bhatia
Anjali has eight years of industry experience, of which five years are directly in the User Experience (UX) domain. Her consulting experience includes largescale projects that follow the entire UX methodology—such as Ecosystem Research, Structural and Persuasion Design, Detailed Design and Usability Testing. She has worked across various platforms like Web, Mobile, Tablets, ATMs, IVRs, and Physical Bank Branch environment. She has managed projects end to end, where she was responsible for planning, managing the team and timelines, and client coordination. She has experience working with India, US, South Africa, UK and Singapore clients. She has led UX as part of agile projects, involving multi-functional teams. Anjali teaches three of HFI's courses from the Certified Usability Analyst (CUATM) track: Usercentered Analysis and Design, The Science and Art of Effective Web and Application Design, and Practical Usability Testing. She has conducted both public and onsite courses, primarily across South Africa and India. Previous to HFI, Anjali was a banker working with Citibank and was responsible for acquiring new client relationships, developing a customized investment and insurance portfolio for existing clients of the bank, and servicing their banking requirements. Read More
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