Social Media Foundations Course - Simplilearn | IT Training & Certification | Info Trek
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Social Media Foundations Course - Simplilearn

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    • 180 days of access from date of purchase
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    RM 430.00
    2 Hours
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Course Details

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Social Media marketing is all about how to increase traffic, promote brand and protect online reputation with techniques and strategies on social media sites.


The Social Media Foundation Course from Simplilearn is aimed at training participants in the basic concepts of Social Media and related fields in digital marketing.

The course introduces participants to Social Media concepts such as branding, public affairs, marketing communications (internal or external), or community engagement. The course also provides an overview of planning, executing, and assessing an effective social media campaign for corporations, government agencies, or non-profit organizations.

The Social Media Foundation course is best suited for aspirants who wish to begin their career in digital marketing through social media. However, the course is best suited for:


• Business owners

• Entrepreneurs

• Online Marketers

• Professionals in their early career

• Marketing Professionals

• Bloggers

• Copywriters & Content Writers

• PR Professionals

• Fresh graduates


The Social Media Foundation training provides essential knowledge in social media best practices and marketing techniques. By the end of this course, participants will be able to:


• Understand Social media communication principles and platforms

• Understand social media strategies and tactics

• Do Blogging for Business

• Finding and Communicating with Influencers

• Understand Video / Viral Marketing / YouTube / Image Marketing

• Understand Microblogging and Twitter

• Comprehend Online Reputation Management

• Understand Social Media Measurement

• Do Marketing through LinkedIn / Pinterest


Modules

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• Faculty introduction

• Introduction to social media

• Modern communication

• Social media landscape

• Social media and content marketing

• Reputation management and monitoring

• Customer engagement

• Key takeaways

• Quiz


• Introduction

• Social media impact on business goals

• Social media marketing integration

• Strategic business channel part 1

• Strategic business channel part 2

• Define your target audience

• Types of content to post and promote

• Key takeaways

• Quiz


• Introduction

• Social networking

• Microblogging

• Media sharing videos

• Media sharing – images

• Other services

• Key takeaways

• Quiz


• Introduction

• Impact on business goals

• Buffer

• Hootsuite

• Social studio

• Link shortener

• Key takeaways

• Quiz


• Introduction

• Key performance indicators

• Social analytics tools

• Key takeaways

• Quiz


• Introduction

• Social advertising key factors

• Advertising campaign in LinkedIn and Facebook

• Key takeaways

• Quiz


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