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Social Media Foundations Course - Simplilearn

Digital Marketing

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RM 430.00
  1. 2 Hours
  1. HRDF SBL Claimable
  2. Certificate of Attendance available
  3. 180 days of access from date of purchase
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Social Media Foundations Course - Simplilearn

WHAT YOU WILL LEARN

Social Media marketing is all about how to increase traffic, promote brand and protect online reputation with techniques and strategies on social media sites.


The Social Media Foundation Course from Simplilearn is aimed at training participants in the basic concepts of Social Media and related fields in digital marketing.

The course introduces participants to Social Media concepts such as branding, public affairs, marketing communications (internal or external), or community engagement. The course also provides an overview of planning, executing, and assessing an effective social media campaign for corporations, government agencies, or non-profit organizations.

AUDIENCE

The Social Media Foundation course is best suited for aspirants who wish to begin their career in digital marketing through social media. However, the course is best suited for:


• Business owners

• Entrepreneurs

• Online Marketers

• Professionals in their early career

• Marketing Professionals

• Bloggers

• Copywriters & Content Writers

• PR Professionals

• Fresh graduates


COURSE OBJECTIVES

The Social Media Foundation training provides essential knowledge in social media best practices and marketing techniques. By the end of this course, participants will be able to:


• Understand Social media communication principles and platforms

• Understand social media strategies and tactics

• Do Blogging for Business

• Finding and Communicating with Influencers

• Understand Video / Viral Marketing / YouTube / Image Marketing

• Understand Microblogging and Twitter

• Comprehend Online Reputation Management

• Understand Social Media Measurement

• Do Marketing through LinkedIn / Pinterest


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Modules

Module 1: Faculty Introduction
• Faculty introduction
Module 2: Introduction to social media

• Introduction to social media

• Modern communication

• Social media landscape

• Social media and content marketing

• Reputation management and monitoring

• Customer engagement

• Key takeaways

• Quiz


Module 3: Social media strategy and planning

• Introduction

• Social media impact on business goals

• Social media marketing integration

• Strategic business channel part 1

• Strategic business channel part 2

• Define your target audience

• Types of content to post and promote

• Key takeaways

• Quiz


Module 4: Social media channel management

• Introduction

• Social networking

• Microblogging

• Media sharing videos

• Media sharing – images

• Other services

• Key takeaways

• Quiz


Module 5: Social media management tools

• Introduction

• Impact on business goals

• Buffer

• Hootsuite

• Social studio

• Link shortener

• Key takeaways

• Quiz


Module 6: social media measurement and reporting

• Introduction

• Key performance indicators

• Social analytics tools

• Key takeaways

• Quiz


Module 7: Social Advertising

• Introduction

• Social advertising key factors

• Advertising campaign in LinkedIn and Facebook

• Key takeaways

• Quiz


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