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Social Media Foundations Course - Simplilearn
WHAT YOU WILL LEARN
Social Media marketing is all about how to increase traffic, promote brand and protect online reputation with techniques and strategies on social media sites.
AUDIENCE
The Social Media Foundation course is best suited for aspirants who wish to begin their career in digital marketing through social media. However, the course is best suited for:
• Business owners
• Entrepreneurs
• Online Marketers
• Professionals in their early career
• Marketing Professionals
• Bloggers
• Copywriters & Content Writers
• PR Professionals
• Fresh graduates
COURSE OBJECTIVES
The Social Media Foundation training provides essential knowledge in social media best practices and marketing techniques. By the end of this course, participants will be able to:
• Understand Social media communication principles and platforms
• Understand social media strategies and tactics
• Do Blogging for Business
• Finding and Communicating with Influencers
• Understand Video / Viral Marketing / YouTube / Image Marketing
• Understand Microblogging and Twitter
• Comprehend Online Reputation Management
• Understand Social Media Measurement
• Do Marketing through LinkedIn / Pinterest
Modules
• Introduction to social media
• Modern communication
• Social media landscape
• Social media and content marketing
• Reputation management and monitoring
• Customer engagement
• Key takeaways
• Quiz
• Introduction
• Social media impact on business goals
• Social media marketing integration
• Strategic business channel part 1
• Strategic business channel part 2
• Define your target audience
• Types of content to post and promote
• Key takeaways
• Quiz
• Introduction
• Social networking
• Microblogging
• Media sharing videos
• Media sharing – images
• Other services
• Key takeaways
• Quiz
• Introduction
• Impact on business goals
• Buffer
• Hootsuite
• Social studio
• Link shortener
• Key takeaways
• Quiz
• Introduction
• Key performance indicators
• Social analytics tools
• Key takeaways
• Quiz
• Introduction
• Social advertising key factors
• Advertising campaign in LinkedIn and Facebook
• Key takeaways
• Quiz
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