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Search Engine Optimization (SEO) Foundations Course - Simplilearn
WHAT YOU WILL LEARN
Search Engine Optimization (SEO) is a technique that helps in increasing the visibility, rankings and relevance of webpages in search engine results.
AUDIENCE
The SEO Foundation course from Simplilearn can be pursued by those professionals looking to learn the basics of SEO and improve website visibility in search engine listings. The course is great for:
• Business owners
• Entrepreneurs
• Online marketers
• Marketing professionals
• Bloggers
• Fresh graduates
• Copywriters & content writers
COURSE OBJECTIVES
The SEO Foundation training provides essential knowledge in SEO techniques. By the end of this course, participants will have learned all about:
• On-page best practices
• SEO methods to generate relevant keywords
• Competitive analytics
• Design & architecture
• Site optimization & best practices
• Link-building
• SEO for local search
• SEO site audits
Modules
Part 1: Introduction To SEO
• Introduction
• What’s in It for Me
• Objectives
• Relevancy and Popularity
• Title Tags and META Descriptions
• Header Tags
• URLs AND URL Structure
• Image Alt Text
• Internal Links
• Keywords Usage
• Sitemaps
• On-Page Don’ts
• Perfectly Optimized Page
• Key Takeaways
• Quiz
• Introduction
• What’s in It for Me
• Objectives
• Signals of Popularity
• Principles of Links Building
• Link – Worthy Content
• Off – Site Engagement
• Offline Relationships
• Types of Links
• Rel=” Nofollow” And Social Media
• Link Building Don’ts
• Key Takeaways
• Quiz
• Introduction
• What’s in It for Me
• Objectives
• What Is Duplicate Content
• Common Instances
• Fixing Duplicates Content
• Key Takeaways
• Quiz
• Introduction
• What’s in It for Me
• Objectives
• User Intent
• Not Provided
• Performing Keyword Research
• Two Types of Queries
• Short Tail: Pros and Cons
• Long Tail: Pros and Cons
• Competitive Analysis Overview
• Factors to Analyse
• B2B Vs B2C
• Key Takeaways
• Quiz
• Introduction
• What’s Is It for Me
• Objectives
• Design Best Practices
• Designing for Search Engines
• Importance of Design
• Key Takeaways
• Quiz
• Introduction
• What’s in It for Me
• Objectives
• Local SEO Is Here
• NAP
• Directories
• Top Local Signals
• Key Takeaways
• Quiz
• Introduction
• What’s in It for Me
• Objectives
• Biggest SEO Misconception
• What to Measure
• Key Takeaways
• Quiz
• Introduction
• What’s in It for Me
• Objectives
• Constant Changes
• Google Panda Update
• Google Penguin Update
• Not provided
• Still Powerful
• Key Takeaways
• Quiz
• Introduction
• What’s in It for Me
• Objectives
• Integrated Marketing
• User Experience Across Channels
• SEO And Content Marketing
• SEO And Analytics
• SEO And Mobile
• Key Takeaways
• Quiz
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