Search Engine Optimization (SEO) Foundations Course - Simplilearn

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RM 430.00

2 Hours

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Certificate of Attendance available
180 days of access from date of purchase

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Search Engine Optimization (SEO) Foundations Course - Simplilearn

Course Details
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WHAT YOU WILL LEARN

Search Engine Optimization (SEO) is a technique that helps in increasing the visibility, rankings and relevance of webpages in search engine results.

The SEO Foundation training from Simplilearn provides foundational knowledge in SEO. The training will help participants improve the visibility of websites and improve website traffic with proper use of the relevant keywords and other SEO techniques. The course also helps participants stay abreast of the latest best practices in SEO.

AUDIENCE

The SEO Foundation course from Simplilearn can be pursued by those professionals looking to learn the basics of SEO and improve website visibility in search engine listings. The course is great for:

• Business owners

• Entrepreneurs

• Online marketers

• Marketing professionals

• Bloggers

• Fresh graduates

• Copywriters & content writers

COURSE OBJECTIVES

The SEO Foundation training provides essential knowledge in SEO techniques. By the end of this course, participants will have learned all about:

• On-page best practices

• SEO methods to generate relevant keywords

• Competitive analytics

• Design & architecture

• Site optimization & best practices

• Link-building

• SEO for local search

• SEO site audits

Expand All

Modules

Module 1: Introduction To SEO

Part 1: Introduction To SEO

• Introduction SEO

• What’s in It for Me

• Objectives

• The Three Players

• Incentives of Major Players

• Search Ecosystem

• Pros and Cons Of SEO

• Key Takeaways

Part 2: A Model of Search Engines

• Introduction

• What’s in It for Me

• Objectives

• How Search Engines Work

• Crawling

• Storing

• Processing and Indexing

• Ranking

• Key Takeaways

Quiz

Module 2: On-Page Optimization

• Introduction

• What’s in It for Me

• Objectives

• Relevancy and Popularity

• Title Tags and META Descriptions

• Header Tags

• URLs AND URL Structure

• Image Alt Text

• Internal Links

• Keywords Usage

• Sitemaps

• On-Page Don’ts

• Perfectly Optimized Page

• Key Takeaways

• Quiz

Module 3: Optimizing and Link Building

• Introduction

• What’s in It for Me

• Objectives

• Signals of Popularity

• Principles of Links Building

• Link – Worthy Content

• Off – Site Engagement

• Offline Relationships

• Types of Links

• Rel=” Nofollow” And Social Media

• Link Building Don’ts

• Key Takeaways

• Quiz

Module 4: Duplicate Content

• Introduction

• What’s in It for Me

• Objectives

• What Is Duplicate Content

• Common Instances

• Fixing Duplicates Content

• Key Takeaways

• Quiz

Module 5: Keyword Research and Competitive Analysis

• Introduction

• What’s in It for Me

• Objectives

• User Intent

• Not Provided

• Performing Keyword Research

• Two Types of Queries

• Short Tail: Pros and Cons

• Long Tail: Pros and Cons

• Competitive Analysis Overview

• Factors to Analyse

• B2B Vs B2C

• Key Takeaways

• Quiz

Module 6: Design and Architecture

• Introduction

• What’s Is It for Me

• Objectives

• Design Best Practices

• Designing for Search Engines

• Importance of Design

• Key Takeaways

• Quiz

Module 7: Local SEO

• Introduction

• What’s in It for Me

• Objectives

• Local SEO Is Here

• NAP

• Directories

• Top Local Signals

• Key Takeaways

• Quiz

Module 8: SEO Management

• Introduction

• What’s in It for Me

• Objectives

• Biggest SEO Misconception

• What to Measure

• Key Takeaways

• Quiz

Module 9: Changing State Of SEO

• Introduction

• What’s in It for Me

• Objectives

• Constant Changes

• Google Panda Update

• Google Penguin Update

• Not provided

• Still Powerful

• Key Takeaways

• Quiz

Module 10: Integrating SEO With Other Disciplines

• Introduction

• What’s in It for Me

• Objectives

• Integrated Marketing

• User Experience Across Channels

• SEO And Content Marketing

• SEO And Analytics

• SEO And Mobile

• Key Takeaways

• Quiz

To Be Confirm

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