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Programmatic Buying Foundations Training Course - Simplilearn


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RM 430.00
  1. 2 Hours
  1. HRDF SBL Claimable
  2. Certificate of Attendance available
  3. 180 days of access from date of purchase
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Programmatic Buying Foundations Training Course - Simplilearn


Programmatic media or ad buying is the use of technology to automate and optimize the ad buying process in real-time. Programmatic buying software utilizes data analysis and real-time bidding to maximize ROI for online display, social media advertising, mobile and video campaigns. It is also expanding to traditional TV advertising marketplaces.

The Programmatic Buying Foundation course from Simplilearn aims to train participants in the rapidly-expanding discipline of Programmatic buying. This course takes participants through the basic concepts of Programmatic Buying, discussing how it’s different from traditional paid marketing approaches like PPC, and enables them to leverage the power of Programmatic Buying to get greater ROI for their marketing efforts.


The Programmatic Buying Foundation course from Simplilearn is great for professionals looking to learn the basics of Programmatic Buying and its best practices. The course is good for:

• Online marketers

• Marketing professionals

• PPC executives

• Fresh graduates

• Business owners/heads

• Entrepreneurs


The course in Programmatic Buying imparts essential knowledge in the basic concepts of Programmatic Buying. By the end of Programmatic Buying Foundation course, participants will have learned all about:

• Programmatic Buying and how it’s different from traditional paid channels like PPC

• The differences between direct bidding and real-time bidding

• Programmatic workflow

• Different strategies for programmatic targeting

• How to identify fraudulent ads in Programmatic Advertising

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Module 1: What Is Programmatic Buying

• Introduction

• Programmatic Buying

• Programmatic Uses

• Programmatic Media

• Programmatic Channel and Customs Audiences

• Using Video in Programmatic

• Programmatic in Mobile and Apps

• Advanced Targeting

• Real Time Advertising

• Quiz

Module 2: Programmatic Buying Vs Traditional Paid Marketing Approaches

• Introduction

• Programmatic Ad Buying Approach – Publishers

• Programmatic Ad Buying Approach – Advertisers

• Traditional Ad Marketplace

• Ad Server – Tracking Users

• Data Management Platform (DMP)

• Ad Buying Approach – What Changed

• Programmatic Ad Approach

• Quiz

Module 3: Programmatic Direct Vs RTB

• Introduction

• Behavioural Targeting

• Programmatic And RTB

• RTB – DSP and SSP

• RTB Process

• Programmatic Direct

• Quiz

Module 4: Programmatic Workflow

• Introduction

• Primary System in Programmatic

• How It Works

• Transparency in Programmatic

• Quiz

Module 5: Targeting Strategies in Programmatic

• Introduction

• Targeting Using First-Party Data

• Targeting Using Third-Party Data

• Three Ways of Targeting – Impression – Based

• Three Ways of Targeting – Audience – Based

• Three Ways of Targeting – Customer – Based

• Customer – Based Targeting Example

• Quiz

Module 6: Ad Frauds

• Introduction

• Digital Advertising Fraud

• Types of Ad Fraud

• Estimates of Ad Fraud

• Ad Fraud

• How to Tackle Ad Frauds

• Quiz

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