Programmatic Buying Foundations Training Course - Simplilearn | IT Training & Certification | Info Trek
Respect Your Dreams
Follow through on your goals with courses

Programmatic Buying Foundations Training Course - Simplilearn

Location

Format What’s this?
Starting From
RM 430.00
  1. 2 Hours
  1. HRDF SBL Claimable
  2. Certificate of Attendance available
  3. 180 days of access from date of purchase
  1. 0 Days
  1. All of our private classes are customized to your organization's needs.
  2. Click on the button below to send us your details and you will be contacted shortly.
Request more information

Inquiry for: Myself    My Company

By providing your contact details, you agree to our Privacy Policy

 

 

 

Thank You

Our learning consultant will get back to you in 1 business day

Programmatic Buying Foundations Training Course - Simplilearn

WHAT YOU WILL LEARN

Programmatic media or ad buying is the use of technology to automate and optimize the ad buying process in real-time. Programmatic buying software utilizes data analysis and real-time bidding to maximize ROI for online display, social media advertising, mobile and video campaigns. It is also expanding to traditional TV advertising marketplaces.


The Programmatic Buying Foundation course from Simplilearn aims to train participants in the rapidly-expanding discipline of Programmatic buying. This course takes participants through the basic concepts of Programmatic Buying, discussing how it’s different from traditional paid marketing approaches like PPC, and enables them to leverage the power of Programmatic Buying to get greater ROI for their marketing efforts.

AUDIENCE

The Programmatic Buying Foundation course from Simplilearn is great for professionals looking to learn the basics of Programmatic Buying and its best practices. The course is good for:



• Online marketers

• Marketing professionals

• PPC executives

• Fresh graduates

• Business owners/heads

• Entrepreneurs


COURSE OBJECTIVES

The course in Programmatic Buying imparts essential knowledge in the basic concepts of Programmatic Buying. By the end of Programmatic Buying Foundation course, participants will have learned all about:


• Programmatic Buying and how it’s different from traditional paid channels like PPC

• The differences between direct bidding and real-time bidding

• Programmatic workflow

• Different strategies for programmatic targeting

• How to identify fraudulent ads in Programmatic Advertising


Expand All

Modules

Module 1: What Is Programmatic Buying

• Introduction

• Programmatic Buying

• Programmatic Uses

• Programmatic Media

• Programmatic Channel and Customs Audiences

• Using Video in Programmatic

• Programmatic in Mobile and Apps

• Advanced Targeting

• Real Time Advertising

• Quiz


Module 2: Programmatic Buying Vs Traditional Paid Marketing Approaches

• Introduction

• Programmatic Ad Buying Approach – Publishers

• Programmatic Ad Buying Approach – Advertisers

• Traditional Ad Marketplace

• Ad Server – Tracking Users

• Data Management Platform (DMP)

• Ad Buying Approach – What Changed

• Programmatic Ad Approach

• Quiz


Module 3: Programmatic Direct Vs RTB

• Introduction

• Behavioural Targeting

• Programmatic And RTB

• RTB – DSP and SSP

• RTB Process

• Programmatic Direct

• Quiz


Module 4: Programmatic Workflow

• Introduction

• Primary System in Programmatic

• How It Works

• Transparency in Programmatic

• Quiz


Module 5: Targeting Strategies in Programmatic

• Introduction

• Targeting Using First-Party Data

• Targeting Using Third-Party Data

• Three Ways of Targeting – Impression – Based

• Three Ways of Targeting – Audience – Based

• Three Ways of Targeting – Customer – Based

• Customer – Based Targeting Example

• Quiz


Module 6: Ad Frauds

• Introduction

• Digital Advertising Fraud

• Types of Ad Fraud

• Estimates of Ad Fraud

• Ad Fraud

• How to Tackle Ad Frauds

• Quiz


To Be Confirm

To Be Confirm

Read More

Course Reviews

No Remarks

0

0 Ratings