Pay Per Click (PPC) Foundations Course - Simplilearn | IT Training & Certification | Info Trek
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Pay Per Click (PPC) Foundations Course - Simplilearn

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RM 430.00
  1. 2 Hours
  1. HRDF SBL Claimable
  2. Certificate of Attendance available
  3. 180 days of access from date of purchase
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Pay Per Click (PPC) Foundations Course - Simplilearn

WHAT YOU WILL LEARN

Pay per click is an internet marketing model used on websites in which advertisers pay their hosts only when their ad is clicked. It also focuses on optimizing ad spends and maximizing Click-through rate (CTR) and conversion.


The Pay per click (PPC) Foundation Course from Simplilearn trains participants in the online marketing discipline of PPC and Paid Search. This course imparts an in-depth knowledge about the PPC advertising like campaign setup, campaign economics, landing pages, managing campaigns, and other PPC concepts.

AUDIENCE

The PPC Foundation course is best suited for aspirants who wish to begin their career in PPC and Paid Search. However, the course is ideal for:

• Business owners/ Entrepreneurs

• Online Marketers

• Marketing Professionals

• Bloggers

• Social Media managers

• Fresh graduates


COURSE OBJECTIVES

The PPC Foundation training is designed to impart the essential knowledge of PPC techniques and strategies. By the end of PPC Foundations course, participants will gain in-depth knowledge of:


• PPC Auction/Bidding Method

• Targeting Options in PPC

• Keywords analysis and tracking

• Writing Effective Ad Copy & Ad Extensions

• Evaluating and fine-tuning PPC strategy

• Conversion tracking, bidding, and reporting

• Quality Score

• Integration of PPC with other online marketing methods/channels


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Modules

Module 1: SME Course Introduction
• Course Introduction
Module 2: Introduction to Pay Per Click

• Introduction

• Defining Paid Search Advertising

• How PPC Works For Various Business Types

• Advantages Of PPC

• The Three Rs of PPC

• Key Takeaways

• Quiz


Module 3: Psychology of Research

• Introduction

• The Search Processes

• How Ads and Landing Pages

• Aligning Goals for Successful Search

• Key Takeaways

• Quiz


Module 4: Account Hierarchy

• Introduction

• Hierarchy of A PPC Account

• Campaign Settings

• Structuring of Ad Groups

• Key Takeaways

• Quiz


Module 5: Search Ads and Keyword Targeting

• Introduction

• How to Create A Compelling Search Ad

• How Keywords and Search Queries Work Together

• Key Takeaways

• Quiz


Module 6: Increasing Reach with Display Network

• Introduction

• Display Network and Its Reach

• Displays Network Targeting Options

• Available Ad Formats

• Key Takeaways

• Quiz


Module 7: Reaching Target Audiences

• Introduction

• Who Is the Audience

• Remarketing Across Search and Display

• Reaching New Audience

• Segmenting Audience Based on Behaviour

• Key Takeaways

• Quiz


Module 8: The Buying Funnel

• Introduction

• Overview of The Buying Funnel

• Targeting Users Throughout the Funnel

• Channels to Leverage Throughout the Buying Funnel

• Key Takeaways

• Quiz


Module 9: The Paid Search Auction

• Introduction

• Functioning of Ad Ranks

• Effect of Bids Ad Position

• Quality Score

• Key Takeaways

• Quiz


Module 10: Setting and Measuring Marketing Goals

• Introduction

• Setting and Measuring Marketing Goals
• Making Data Driven Decisions in Bidding and Account Management
• How Customer Journey Can Use Attribution Management in Bidding
• Key Takeaways
• Quiz

Module 11: How PPC Fits into The Digital Strategy

• Introduction

• PPC And Other Marketing Channels

• PPC Management in Various Business Types

• Future Of PPC

• Key Takeaways

• Quiz


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