Pay Per Click (PPC) Foundations Course - Simplilearn | IT Training & Certification | Info Trek
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Pay Per Click (PPC) Foundations Course - Simplilearn

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    2 Hours
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Course Details

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Pay per click is an internet marketing model used on websites in which advertisers pay their hosts only when their ad is clicked. It also focuses on optimizing ad spends and maximizing Click-through rate (CTR) and conversion.


The Pay per click (PPC) Foundation Course from Simplilearn trains participants in the online marketing discipline of PPC and Paid Search. This course imparts an in-depth knowledge about the PPC advertising like campaign setup, campaign economics, landing pages, managing campaigns, and other PPC concepts.

The PPC Foundation course is best suited for aspirants who wish to begin their career in PPC and Paid Search. However, the course is ideal for:

• Business owners/ Entrepreneurs

• Online Marketers

• Marketing Professionals

• Bloggers

• Social Media managers

• Fresh graduates


The PPC Foundation training is designed to impart the essential knowledge of PPC techniques and strategies. By the end of PPC Foundations course, participants will gain in-depth knowledge of:


• PPC Auction/Bidding Method

• Targeting Options in PPC

• Keywords analysis and tracking

• Writing Effective Ad Copy & Ad Extensions

• Evaluating and fine-tuning PPC strategy

• Conversion tracking, bidding, and reporting

• Quality Score

• Integration of PPC with other online marketing methods/channels


Modules

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• Course Introduction

• Introduction

• Defining Paid Search Advertising

• How PPC Works For Various Business Types

• Advantages Of PPC

• The Three Rs of PPC

• Key Takeaways

• Quiz


• Introduction

• The Search Processes

• How Ads and Landing Pages

• Aligning Goals for Successful Search

• Key Takeaways

• Quiz


• Introduction

• Hierarchy of A PPC Account

• Campaign Settings

• Structuring of Ad Groups

• Key Takeaways

• Quiz


• Introduction

• How to Create A Compelling Search Ad

• How Keywords and Search Queries Work Together

• Key Takeaways

• Quiz


• Introduction

• Display Network and Its Reach

• Displays Network Targeting Options

• Available Ad Formats

• Key Takeaways

• Quiz


• Introduction

• Who Is the Audience

• Remarketing Across Search and Display

• Reaching New Audience

• Segmenting Audience Based on Behaviour

• Key Takeaways

• Quiz


• Introduction

• Overview of The Buying Funnel

• Targeting Users Throughout the Funnel

• Channels to Leverage Throughout the Buying Funnel

• Key Takeaways

• Quiz


• Introduction

• Functioning of Ad Ranks

• Effect of Bids Ad Position

• Quality Score

• Key Takeaways

• Quiz


• Introduction

• Setting and Measuring Marketing Goals
• Making Data Driven Decisions in Bidding and Account Management
• How Customer Journey Can Use Attribution Management in Bidding
• Key Takeaways
• Quiz

• Introduction

• PPC And Other Marketing Channels

• PPC Management in Various Business Types

• Future Of PPC

• Key Takeaways

• Quiz


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