Mobile Marketing Foundations Course - Simplilearn | IT Training & Certification | Info Trek
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Mobile Marketing Foundations Course - Simplilearn


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RM 430.00
  1. 2 Hours
  1. HRDF SBL Claimable
  2. Certificate of Attendance available
  3. 180 days of access from date of purchase
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Mobile Marketing Foundations Course - Simplilearn


Mobile Marketing is the use of the mobile medium as a means of marketing communication.

The Mobile Marketing Foundations course from Simplilearn takes participants through the basic concepts in Mobile Marketing and related fields in Digital Marketing. With this course, participants can learn the best practices to interact with a mobile customer, security and privacy issues, social integration, asking the right questions, and launching mobile campaigns that impact sales and brand loyalty.


The Mobile Marketing Foundations course is best suited for aspirants who wish to begin their career in Digital Marketing through the mobile platform. However, the course is best suited for:

• Fresh graduates

• Business owners

• Web Designers

• Web Marketers

• Professionals in their early career

• Marketing professionals


The Mobile Marketing Foundations training provides a solid base on Digital Marketing concepts that are used by the mobile channel. By the end of Mobile Marketing Foundations course, participants will be able to:

• Understand mobile devices, core mobile product, and service offerings

• Understand Mobile Advertising and Search

• Learn about incentives and loyalty programs

• Learn to combine Mobile with other channels

• Learn the basics of marketing a business on mobile platform

• Learn Mobile rules and regulations

• Understand Mobile Marketing measurement and analytics

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Module 1: SME Intro
• SME Intro
Module 2: Introduction to Mobile Marketing

• Introduction

• Definition of Mobile Marketing

• Importance of Mobile Marketing

• Mobile as a Promotional and An Engagement Tool

• Mobile Marketing Vs Mobile Advertising

• Mobile and Other Channels

• Key Takeaways

• Quiz

Module 3: Mobile Products and Services

• Introduction

• Mobile Marketing Tools

• Location Marketing Services

• Mobile Web Applications and E- commerce

• Key Takeaways

• Quiz

Module 4: Promotions and Incentives

• Introduction

• Incentives for Mobile Channels

• Methods of Offering Mobile Incentives

• Mobile Incentives and Promotions

• Changeover to Mobile Coupons

• Key Takeaways

• Quiz

Module 5: Integration with Marketing Mix

• Introduction

• Multi-Channel Marketing Plan

• Mobile Marketing Strategy Plan

• Elements of Mobile Marketing Mix

• Segmentation and Targeting

• Key Takeaways

• Quiz

Module 6: Mobile Advertising

• Introduction

• Mobile Advertising

• Mobile Marketing and Mobile Advertising

• Mobile Advertising Channels

• Types of Mobile Ads

• Strategies for Successful Mobile Advertising

• Key Takeaways

• Quiz

Module 7: Mobile Analysis

• Introduction

• Types of Analysis

• Mobile Marketing Vs Ads-Based Analysis

• Google As A Main Player

• Mobile Audience and Their Behaviour

• Methods of Tracking Usage

• Key Takeaways

• Quiz

Module 8: Rules and Regulations

• Introduction

• Rules and Regulations and Code of Conduct

• Mobile Marketing Guidelines

• Spam Laws

• Regulations in Major Markets

• Key Takeaways

• Quiz

To Be Confirm

To Be Confirm

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