_117201924219AM.jpg)
Marketing Automation Foundations Training Course - Simplilearn
Location
-
Format
What’s this? Ways to train
Classroom
Live, instructor-led training in a standard, professional classroom environmentVirtual
Live, instructor-led training conducted over the internet, with hands-on labsOnline
An online, HTML5, self-paced learning experience available for all coursesOn-site
Private training for your entire team, delivered at your location, a training center, or onlineVideo classroom
Learn more about our training formats
High-definition video of our most popular courses, streamed to your laptop or personal device
-
1 Hours
-
HRDF SBL Claimable
-
Certificate of Attendance available
-
180 days of access from date of purchase
-
0 Days
-
All of our private classes are customized to your organization's needs.
-
Click on the button below to send us your details and you will be contacted shortly.
Already purchased this offering? Log in
Request more information
Inquiry for: Myself My Company
By providing your contact details, you agree to our Privacy Policy
Thank You
Our learning consultant will get back to you in 1 business day
Marketing Automation Foundations Training Course - Simplilearn
WHAT YOU WILL LEARN
Marketing Automation is the use of software and technology to aid sales and marketing by automating simple tasks. It helps you find new customers faster, onboard existing customers, increase customer loyalty & improve communication with a high ROI segment.
AUDIENCE
The Marketing Automation Foundation course from Simplilearn is great for those looking to learn the basics of the marketing automation process and its best practices. The course is good for:
• Online marketers
• Marketing professionals
• PPC executives/managers
• Sales managers
• Fresh graduates
• Business owners/heads
• Entrepreneurs
COURSE OBJECTIVES
The course imparts essential knowledge in basic concepts related to Marketing Automation. By the end of Marketing Automation Foundation course, participants will have in-depth understanding of:
• Marketing automation
• How to flatten your sales funnel
• Lead capturing and nurturing processes
• Different types of automated campaigns
• Mapping the customer’s journey
• Improving the buyer lifecycle
• Building customer loyalty
Modules
• Introduction
• Introduction
• Capture and Nurture
• Lead Capture Process
• Lead Nurture – Building A Relationship
• Implicit and Explicit Data
• Lead Scoring
• Quiz
Lesson 1: Trigger and Series
• Introduction
• Dynamic Segmentation
• Triggered Communications
• Additional Triggers
• Example-Automated Messaging
Lesson 2: Drip Campaigns
• Introduction
• Drip Campaign and Customer Journey
• Discovery and Consideration
• Drip Campaigns
Lesson 3: Nurture Campaign
• Introduction
• Nurture Campaign Overview
• Dynamic Rules
• Different Sales Cycle
Quiz
Lesson 1: Measurement and Attribution
• Introduction
• Lifetime Customer Value
• Subscriber Value
• Campaign Value
• Attribution
• Conversion Value
Lesson 2: Customer Journey
• Introduction
• Customer Journey Overview
• Improving Customer Lifecycle
• Building Loyalty
Quiz
Course Reviews
0
0 Ratings
_117201924219AM.jpg&p[title]=Marketing Automation Foundations Training Course - Simplilearn&p[summary]=){kind=link}