Marketing Automation Foundations Training Course - Simplilearn | IT Training & Certification | Info Trek
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Marketing Automation Foundations Training Course - Simplilearn


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RM 430.00
  1. 1 Hours
  1. HRDF SBL Claimable
  2. Certificate of Attendance available
  3. 180 days of access from date of purchase
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Marketing Automation Foundations Training Course - Simplilearn


Marketing Automation is the use of software and technology to aid sales and marketing by automating simple tasks. It helps you find new customers faster, onboard existing customers, increase customer loyalty & improve communication with a high ROI segment.

The Marketing Automation Foundation course from Simplilearn aims to impart an in-depth understanding of Marketing Automation. This course takes participants through the basic concepts of Marketing automation, and covers the principles of lead capture, lead nurture, the different types of automated campaigns, and improving the customer life cycle.


The Marketing Automation Foundation course from Simplilearn is great for those looking to learn the basics of the marketing automation process and its best practices. The course is good for:

• Online marketers

• Marketing professionals

• PPC executives/managers

• Sales managers

• Fresh graduates

• Business owners/heads

• Entrepreneurs


The course imparts essential knowledge in basic concepts related to Marketing Automation. By the end of Marketing Automation Foundation course, participants will have in-depth understanding of:

• Marketing automation

• How to flatten your sales funnel

• Lead capturing and nurturing processes

• Different types of automated campaigns

• Mapping the customer’s journey

• Improving the buyer lifecycle

• Building customer loyalty

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Module 1: Introduction to Marketing Automation

• Introduction

• Defining Marketing Automation
• Increase Engagement
• Flatten Your Sales Funnel
• Close More Deals
• Make More Money
• Develop Best Customers
• Quiz

Module 2: Lead Capture and Nurture

• Introduction

• Capture and Nurture

• Lead Capture Process

• Lead Nurture – Building A Relationship

• Implicit and Explicit Data

• Lead Scoring

• Quiz

Module 3: Automated Campaigns

Lesson 1: Trigger and Series

• Introduction

• Dynamic Segmentation

• Triggered Communications

• Additional Triggers

• Example-Automated Messaging

Lesson 2: Drip Campaigns

• Introduction

• Drip Campaign and Customer Journey

• Discovery and Consideration

• Drip Campaigns

Lesson 3: Nurture Campaign

• Introduction

• Nurture Campaign Overview

• Dynamic Rules

• Different Sales Cycle


Module 4: Improving Customer Life Cycle

Lesson 1: Measurement and Attribution

• Introduction

• Lifetime Customer Value

• Subscriber Value

• Campaign Value

• Attribution

• Conversion Value

Lesson 2: Customer Journey

• Introduction

• Customer Journey Overview

• Improving Customer Lifecycle

• Building Loyalty


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