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Marketing Automation Foundations Training Course - Simplilearn
WHAT YOU WILL LEARN
Marketing Automation is the use of software and technology to aid sales and marketing by automating simple tasks. It helps you find new customers faster, onboard existing customers, increase customer loyalty & improve communication with a high ROI segment.
AUDIENCE
The Marketing Automation Foundation course from Simplilearn is great for those looking to learn the basics of the marketing automation process and its best practices. The course is good for:
• Online marketers
• Marketing professionals
• PPC executives/managers
• Sales managers
• Fresh graduates
• Business owners/heads
• Entrepreneurs
COURSE OBJECTIVES
The course imparts essential knowledge in basic concepts related to Marketing Automation. By the end of Marketing Automation Foundation course, participants will have in-depth understanding of:
• Marketing automation
• How to flatten your sales funnel
• Lead capturing and nurturing processes
• Different types of automated campaigns
• Mapping the customer’s journey
• Improving the buyer lifecycle
• Building customer loyalty
Modules
• Introduction
• Introduction
• Capture and Nurture
• Lead Capture Process
• Lead Nurture – Building A Relationship
• Implicit and Explicit Data
• Lead Scoring
• Quiz
Lesson 1: Trigger and Series
• Introduction
• Dynamic Segmentation
• Triggered Communications
• Additional Triggers
• Example-Automated Messaging
Lesson 2: Drip Campaigns
• Introduction
• Drip Campaign and Customer Journey
• Discovery and Consideration
• Drip Campaigns
Lesson 3: Nurture Campaign
• Introduction
• Nurture Campaign Overview
• Dynamic Rules
• Different Sales Cycle
Quiz
Lesson 1: Measurement and Attribution
• Introduction
• Lifetime Customer Value
• Subscriber Value
• Campaign Value
• Attribution
• Conversion Value
Lesson 2: Customer Journey
• Introduction
• Customer Journey Overview
• Improving Customer Lifecycle
• Building Loyalty
Quiz
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