Ways to train
Live, instructor-led training in a standard, professional classroom environment
Live, instructor-led training conducted over the internet, with hands-on labs
An online, HTML5, self-paced learning experience available for all courses
Private training for your entire team, delivered at your location, a training center, or online
Video classroomLearn more about our training formats
High-definition video of our most popular courses, streamed to your laptop or personal device
HRDF SBL Claimable
Certificate of Attendance available
180 days of access from date of purchase
All of our private classes are customized to your organization's needs.
Click on the button below to send us your details and you will be contacted shortly.
Holiday PPC Advertising Certification Training - Simplilearn
WHAT YOU WILL LEARN
Simplilearn’s course on Holiday Pay Per Click Advertising, helps Professionals gain an insight into how the dynamics work and sheds light on the latest strategies for designing effective banners to choose the appropriate target audience. The course helps professionals develop skills to tailor the campaigns to generate more clicks & conversions, and specific methods to measure the success
The holiday PPC Advertising Course can be pursued by professionals who want to specialize in the field of PPC and gain recognition in the digital marketing industry. This course is best suited for:
• Business owners
• Holiday Marketing Professionals
• Freelancers and graduates.
The Holiday Pay Per Click Advertising course by Simplilearn enables participants to gain expertise on marketing disciplines of Pay Per Click and Pay Search. Social Media Marketing Manager
Benefits of being a Holiday Pay Per Click Advertising professional:
• Gain knowledge and expertise on various aspects of Pay Per Click advertising.
• Familiarize with the auction model, ranking algorithms and post-click activity.
• Understand the differences between various search engines and how each one can affect the holiday campaign.
• Assess the market shared by the search engines.
• Analyze the past and future Holiday Pay Per Click trends.
• Define, measure and compare keywords and choose the best to fit your holiday advertising model.
• Strong awareness of holiday campaign settings, how to structure a holiday campaign, and pricing models especially designed for holidays.
• Be proficient in writing your own holiday ads, develop landing pages and use ad groups.
• Review the market trends to decipher which Holiday PPC campaign works for other marketers.
• Track clicks and the Return on Investment to determine success for each holiday campaign
• Traffic Changers During Holidays
• Online Search & Sales Trends
• Holiday Keywords
• Topical Keywords
• Keywords Mining
• Negative Keywords
• Holiday Ads
• Site Links
• Product Extensions
• Location Extensions
• Benefits for Buyers
• Campaign Experiments
• Landing Pages
• Gift Buying Guides
• Up-Selling & Cross Selling
• Shipping Guides
• Bidding & Budget
• Conversion Optimizer
• Ad Rotation
• Display Networks
• Contextual Targeting
• Topic Targeting
• Display Ad Builder
• Creating Audiences
• Mobile Overview
• Mobile Keyword Research
• Mobile Location Extensions
• Other Mobile Considerations
• Tips for holiday sales
• Conversion trinity
• Why do business with you
• Optimize internal search
• Video calls to action
• Badging and messaging
• Shopping cart tips
• Email tips
• Flash sales
• Thank you
• Who watches you tube
• What do they watch
• When to start
• Tools to create
• Where to get insights
• Why this season
• How to jumpstart
• Ready to launch
• E2E Paid search report
• Keywords and match type performance
To Be Confirm