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Holiday PPC Advertising Certification Training - Simplilearn

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RM 430.00
  1. 2 Hours
  1. HRDF SBL Claimable
  2. Certificate of Attendance available
  3. 180 days of access from date of purchase

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Holiday PPC Advertising Certification Training - Simplilearn

WHAT YOU WILL LEARN

Simplilearn’s course on Holiday Pay Per Click Advertising, helps Professionals gain an insight into how the dynamics work and sheds light on the latest strategies for designing effective banners to choose the appropriate target audience. The course helps professionals develop skills to tailor the campaigns to generate more clicks & conversions, and specific methods to measure the success


AUDIENCE

The holiday PPC Advertising Course can be pursued by professionals who want to specialize in the field of PPC and gain recognition in the digital marketing industry. This course is best suited for:

• Business owners

• Entrepreneurs

• Holiday Marketing Professionals

• Freelancers and graduates.


COURSE OBJECTIVES

The Holiday Pay Per Click Advertising course by Simplilearn enables participants to gain expertise on marketing disciplines of Pay Per Click and Pay Search. Social Media Marketing Manager


Benefits of being a Holiday Pay Per Click Advertising professional:

• Gain knowledge and expertise on various aspects of Pay Per Click advertising.

• Familiarize with the auction model, ranking algorithms and post-click activity.

• Understand the differences between various search engines and how each one can affect the holiday campaign.

• Assess the market shared by the search engines.

• Analyze the past and future Holiday Pay Per Click trends.

• Define, measure and compare keywords and choose the best to fit your holiday advertising model.

• Strong awareness of holiday campaign settings, how to structure a holiday campaign, and pricing models especially designed for holidays.

• Be proficient in writing your own holiday ads, develop landing pages and use ad groups.

• Review the market trends to decipher which Holiday PPC campaign works for other marketers.

• Track clicks and the Return on Investment to determine success for each holiday campaign


Expand All

Modules

Module 1: Study Guide: Holiday PPC Advertising Strategies
• Overview
Module 2: PPC for the Holidays

• Overview

• Introduction

• Traffic Changers During Holidays

• Online Search & Sales Trends

• Holiday Keywords

• Topical Keywords

• Keywords Mining

• Negative Keywords

• Holiday Ads

• Site Links

• Product Extensions

• Location Extensions

• Benefits for Buyers

• Campaign Experiments

• Landing Pages

• Gift Buying Guides

• Up-Selling & Cross Selling

• Shipping Guides

• Bidding & Budget

• Conversion Optimizer

• Ad Rotation

• Budgets

• Display Networks

• Contextual Targeting

• Topic Targeting

• Display Ad Builder

• Remarketing

• Creating Audiences

• Mobile Overview

• Mobile Keyword Research

• Mobile Location Extensions

• Other Mobile Considerations

• Conclusion


Module 3: Conversion Optimization for the Holidays

• Overview

• Introduction

• Tips for holiday sales

• Conversion trinity

• Why do business with you

• Optimize internal search

• Video calls to action

• Badging and messaging

• Shopping cart tips

• Email tips

• Flash sales

• Thank you


Module 4: YouTube for the Holidays

• Overview

• Introduction

• Who watches you tube

• What do they watch

• Examples

• When to start

• Tools to create

• Where to get insights

• Why this season

• How to jumpstart

• Ready to launch


Module 5: Paid Search Analytics: End-to-End Reporting

• Overview

• Introduction

• E2E Paid search report

• Keywords and match type performance


Quiz
To Be Confirm

To Be Confirm

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