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Email Marketing Foundations Course - Simplilearn
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2 Hours
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Certificate of Attendance available
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180 days of access from date of purchase
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Email Marketing Foundations Course - Simplilearn
WHAT YOU WILL LEARN
Email Marketing is all about sending commercial messages to existing or potential customers through e-mail - to promote a product or service, to request business, solicit sales/donations. It helps brands build loyalty, cultivate trust, and increase awareness.
AUDIENCE
The Email Marketing Foundation course from Simplilearn can be pursued by professionals looking for a basic understanding of email marketing and its best practices. The course is great for:
• Business owners
• Entrepreneurs
• Online marketing professionals
• Marketing professionals
• Bloggers
• Fresh graduates
• Copywriters & content writers
• PR professionals
COURSE OBJECTIVES
The course covers basic concepts related to email marketing. By the end of Email Marketing Foundation course, participants will have learned all about:
• Techniques to improve traffic, visibility, and awareness of brand or product
• Marketing business through an e-mail platform
• Preparing an e-mail list and e-mail campaigns
• Expanding your subscriber base
• Tracking, monitoring, and segregating large email sets
• Email rules and regulations
Modules
• Email Marketing Lesson 0 SME Introduction
• Introduction
• Email Marketing an Introduction
• History and Evolution of Email Marketing
• Pervasiveness of Email
• Key Drivers of Email Effectiveness
• Key Takeaways
• Introduction
• Primary Email Elements
• Email Preview and Email Development
• Legal Requirements, Email Footer and Subscription Options
• Key Takeaways
• Introduction
• Need for ESP And Its Rise
• Email Campaign and ESP Account Settings and Features
• Building an Email Campaign
• ESP Reporting Features
• Key Takeaways
• Introduction
• Importance of Building an Email Subscriber List
• Build Your Subscriber List
• Subscriber Options
• List Building Tactics
• Managing Subscriber List
• Segmenting Subscriber List
• Key Takeaways
• Introduction
• Primary Email Elements
• Define Spam
• Spam Laws and Regulation
• Methods to Combat Spam
• Key Takeaways
• Introduction
• Understand Deliverability
• Improve Deliverability with Email Preview
• Overcoming Deliverability Problems
• Focus on A Mobile-First Delivery
• Key Takeaways
• Introduction
• Email Measurement Funnel
• Email Measurement
• Essentials of Landing Pages
• Key Takeaways
• Introduction
• Autoresponders
• Thank You Email
• Welcome Series Emails
• Triggered Email Campaigns
• Key Takeaways
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