Email Marketing Foundations Course - Simplilearn | IT Training & Certification | Info Trek
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Email Marketing Foundations Course - Simplilearn

Digital Marketing

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RM 430.00
  1. 2 Hours
  1. HRDF SBL Claimable
  2. Certificate of Attendance available
  3. 180 days of access from date of purchase
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Email Marketing Foundations Course - Simplilearn

WHAT YOU WILL LEARN

Email Marketing is all about sending commercial messages to existing or potential customers through e-mail - to promote a product or service, to request business, solicit sales/donations. It helps brands build loyalty, cultivate trust, and increase awareness.


The Email Marketing Foundation course from Simplilearn aims to train participants in the rapidly expanding online discipline of e-mail marketing. This course takes participants through the basic concepts of direct online marketing and helps them devise effective marketing strategies using emails.

AUDIENCE

The Email Marketing Foundation course from Simplilearn can be pursued by professionals looking for a basic understanding of email marketing and its best practices. The course is great for:

• Business owners

• Entrepreneurs

• Online marketing professionals

• Marketing professionals

• Bloggers

• Fresh graduates

• Copywriters & content writers

• PR professionals


COURSE OBJECTIVES

The course covers basic concepts related to email marketing. By the end of Email Marketing Foundation course, participants will have learned all about:

• Techniques to improve traffic, visibility, and awareness of brand or product

• Marketing business through an e-mail platform

• Preparing an e-mail list and e-mail campaigns

• Expanding your subscriber base

• Tracking, monitoring, and segregating large email sets

• Email rules and regulations


Expand All

Modules

Module 1: SME Introduction

• Email Marketing Lesson 0 SME Introduction

Module 2: Introduction to Email Marketing

• Introduction

• Email Marketing an Introduction

• History and Evolution of Email Marketing

• Pervasiveness of Email

• Key Drivers of Email Effectiveness

• Key Takeaways


Module 3: Elements of Email

• Introduction

• Primary Email Elements

• Email Preview and Email Development

• Legal Requirements, Email Footer and Subscription Options

• Key Takeaways


Module 4: Working with an ESP

• Introduction

• Need for ESP And Its Rise

• Email Campaign and ESP Account Settings and Features

• Building an Email Campaign

• ESP Reporting Features

• Key Takeaways


Module 5: Build and Maintain Your List

• Introduction

• Importance of Building an Email Subscriber List

• Build Your Subscriber List

• Subscriber Options

• List Building Tactics

• Managing Subscriber List

• Segmenting Subscriber List

• Key Takeaways


Module 6: Avoid Spam Penalties

• Introduction

• Primary Email Elements

• Define Spam

• Spam Laws and Regulation

• Methods to Combat Spam

• Key Takeaways


Module 7: Email Deliverability

• Introduction

• Understand Deliverability

• Improve Deliverability with Email Preview

• Overcoming Deliverability Problems

• Focus on A Mobile-First Delivery

• Key Takeaways


Module 8: Campaign Measurement

• Introduction

• Email Measurement Funnel

• Email Measurement

• Essentials of Landing Pages

• Key Takeaways


Module 9: Automation Basics

• Introduction

• Autoresponders

• Thank You Email

• Welcome Series Emails

• Triggered Email Campaigns

• Key Takeaways


To Be Confirm

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