This digital and social selling training program is perfect for professionals who want to advance their career with a deeper understanding of digital and social sales methodologies and techniques, including:

• Sales and sales team leads

• Account and relationship management

• Consulting

• Business development

• Marketing and digital marketing

After completing the digital and social selling training program, you will be able to:

• Leverage advanced digital tools and methods in the sales cycle and acquire more relevant leads

• Understand the importance of personalized, quality content

• Develop a fully integrated selling strategy

• Enhance your social presence to influence buyer decisions

• Use social selling tools to increase online sales conversions

• Build stronger customer engagement and shorten the sales cycle

• Utilize CRM and sales intelligence tools to boost customer loyalty and retention

Section 1: Introduction to Digital Selling-Beyond Social Selling

• What is Digital Selling

• What makes a Successful Digital Business

• The Difference between Digital Selling and Social Selling

• The Importance of Digital Sales Tools

• Quiz

Section 2: Developing Digital Selling Credibility

• Importance of Developing a Strong Social Media Profile

• Advantages of Building a Personal Brand

• Building a Strong Personal Brand

• Enhancing Social Credibility

• Managing Your Social Platforms Part 1

• Managing Your Social Platforms Part 2

• Managing Your Social Platforms Part 3

• Managing Your Social Platforms Part 4

• Quiz

Project 1: Building Digital Sales Credibility

• Building Digital Sales Credibility

Section 3: Digital Research and Developing Buyer personals

• Defining the Buyer Journey

• Introduction to Digital Buyer Profiles

• Honing Your Target Buyer Personas

• The Value of Sales Intelligence

• Sales Intelligence Tools and How to use them

• Researching Market Trends

• Quiz

Section 4: Turning Digital Connections into Sales Conversations

• CRM and Marketing Automation and Their Value in Digital Selling

• The Importance of A Digital Sales Hub

• Measuring Buyer Engagement

• Introduction to Digital Selling Tools

• Converting Prospects into Customers

• Quiz

Projects 2: Identifying Buyer Persionas

• Identifying Buyer Persionas

Section 5: Building Sales Engagement Through Content Marketing

• Creating Persona-specific Content and Delivering IT

• Establishing Thought Leadership

• Setting Up Your Content Creation Calendar

• Creating a Multi-channel Campaign

• Essential Content Management Tools

• Quiz

Poject 3: Building Content Marketing Plan

• Building Content Marketing Plan

Section 6: Developing an Integrated Digital Selling Strategy

• Optimizing Your Campaign Calendar

• Tailoring Your Message to Suit the Buyer Persona

• How to Engage with Buyer Personas to Drive Sales

• Managing Your Digital Sales Campaigns

• Quiz

Section 7: Digital Selling Beyond Customer Acquisition

• Importance of Developing Customer Realtionships

• Using Digital Selling to Aid Customer Expansion

• Handling Negative Customer Experiences

• The future of Social and Digital Selling

• Quiz

Project 4: Building Integrated Selling Strategy

• Building Integrated Selling Strategy