Digital Marketing for CXOs - Simplilearn | IT Training & Certification | Info Trek
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Digital Marketing for CXOs - Simplilearn

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Starting From
RM 856.00
  1. 1 Hours
  1. HRDF SBL Claimable
  2. Certificate of Attendance available
  3. 180 days of access from date of purchase

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Digital Marketing for CXOs - Simplilearn

WHAT YOU WILL LEARN

The course emphasizes the significance of core marketing concepts, the mar-tech landscape, and the entire customer journey from acquisition to expansion, measurement, and org structure. This course is suitable for all business function heads and business owners looking to set up the best processes within their marketing teams.

AUDIENCE

• Business Function Heads

• Business Owners

• Entrepreneurs

• CXOs in organizations

• Marketing Heads: VP Marketing, Director Marketing

• Anyone looking to set up digital marketing processes and teams


COURSE OBJECTIVES

This course will enable you to:


• Understand the customer journey as the starting point for acquisition, conversion, retention, on boarding, and expansion into a newer user base

• Target customers using advanced segments through personas and product thinking

• Understand your audience through concepts such as customer lifetime value and RFM Analysis


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Modules

Module 1: Overview of the Digital Marketing Evolution

• Faculty introduction

• Introduction
• The MarTech Landscape
• The customer journeys
• Measuring the digital enterprise
• Marketing organization structure
• The way forward

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