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Digital Marketing Certified Associate - Simplilearn
WHAT YOU WILL LEARN
The Digital Marketing Certified Associate
(DMCA) course is designed by expert digital marketing authors to help you
develop well-rounded digital marketing skills. You will acquire an in-depth
knowledge about the various digital marketing domains and get hands-on
experience on the most important digital marketing tools. The course is
designed to make you industry ready, enabling you to execute your own digital
marketing campaigns through real-life projects.
AUDIENCE
Digital Marketing is a
growing industry that offers many career opportunities. This certification is
best suited for:
- Traditional Advertisers and Marketers, to stay relevant in an increasingly digital world
- Sales and Business Development professionals, to improve their sales process
- Aspiring Digital Marketers and Students, to gain entry into the digital marketing industry
- Business Owners and Entrepreneurs, to plan and execute effective digital marketing campaigns for business growth
COURSE OBJECTIVES
This course will enable you to:
- Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), conversion optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy.
- Master digital marketing execution tools: Google Analytics, Google AdWords, Facebook Marketing, Twitter Advertising, and YouTube Marketing.
- Gain real-life experience by completing projects using Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing.
- Learn how to formulate, plan, and execute effective digital marketing strategies with our digital marketing strategy module.
- Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing certifications.
- Become an expert in Twitter advertising—we developed the Twitter advertising module in this course in partnership with Twitter.
Modules
• Introduction to SEO
• Introduction to Social Media
• Social Media Strategy and Planning
• Social Media Channel Management
• Social Media Management Tools
• Social Media Measurement and Reporting
• Social Advertising
• Social Media Foundations Quiz
• Introduction to Email Marketing
• Elements of Email
• Working with an ESP
• Build and Maintain your List
• Avoid Spam Penalties
• Email Deliverability
• Campaign Measurement
• Automation Basics
• Email Marketing Foundations Quiz
• Introduction to Mobile Marketing
• Mobile Products and Services
• Promotions and Incentives
• Integration with Marketing Mix
• Mobile Advertising
• Mobile Analysis
• Rules and Regulations
• Mobile Marketing Foundations Quiz
• Introduction to Pay Per Click
• Psychology of Search
• Account Hierarchy
• Search Ads and Keyword Targeting
• Increasing Reach With Display Network
• Reaching Target Audiences
• The Buying Funnel
• The Paid Search Auction
• Setting and Measuring Marketing Goals
• How PPC Fits into the Digital Strategy
• PPC Foundations Quiz
• Introducing Website Conversion Rate Optimization
• Laying the Foundations of Conversion
• Getting to Know Your Customers
• Creating the Message
• Anatomy of a Landing Page
• Why Design Matters
• Testing for Conversions
• Seeing the Bigger Picture
• Website Conversion Rate Optimization Foundations Quiz
• Introduction to Digital Analytics
• Organizational Maturity
• Building Blocks
• Managerial Perspectives of Digital Analytics
• Key Performance Indicators
• Segmentation
• The Analysis Process
• Marketing Management
• Experimentation and Testing
• Reports and Dashboards
• The Digital Analytics Stack
• Digital Analytics Foundations Quiz
• Introduction to Marketing Automation
• Lead Capture and Nurture
• Automated Campaigns
• Improving Customer Life cycle
• Marketing Automation Foundations Quiz
• What is Programmatic Buying
• Programmatic Buying vs Traditional Paid Marketing Approaches
• Programmatic Direct vs RTB
• Programmatic Workflow
• Targeting Strategies in Programmatic
• Ad Frauds
• Programmatic Buying Foundations Quiz
• Introduction to Google Analytics
• Navigating the Interface
• Advanced Table Filtering
• Creating Segments
• Multiple Goals and Goal Types
• Part 1 - Campaign Tracking: Fundamental Concepts
• Part 2 - Campaign Tracking: Tracking Parameters Examples
• Tracking People
• Analyzing Marketing Effectiveness
• Feature-Rich-Website Tracking
• Tracking Ecommerce
• Analytics Intelligence
• Collaboration and Sharing
• Dashboards
• Understanding the Account Structure and Managing Users
• Quality Assurance
• Course conclusion
• Google Analytics Quiz
• Introduction to AdWords
• Account Structure
• Keywords & Match Types
• Creating Text & Search Ads
• Ad Extensions
• Display Ads
• Display Targeting
• Campaign Types & Settings
• Advertising Metrics
• Bidding & Bid Modifiers
• Quality Score
• AdWords Reports
• AdWords Tools
• Optimizing Your Account
• Google AdWords Fundamentals Quiz
• Understanding Facebook
• Facebook Presence and The News Feed Alogorithm
• Visual and Video Content on Facebook
• Putting Facebook to Work
• Facebook Messenger
• Facebook Advertising
• Demos
• Facebook Quiz
• YouTube and Video Marketing
• YouTube and Video Marketing Quiz
• Understanding Twitter
• Using Twitter as a Marketer
• Customer Service and Engagement Via Twitter
• Marketing on Twitter
• Understanding Twitter Advertising
• Twitter Ad Options
• Demos
• Twitter Quiz
• Creating a Digital Marketing Strategy
• Targeting Audience
• Plan the Right Channel Mix
• Campaign Management
• Campaign Measurement
Course Reviews

Kevin Boey
Top notch course.
0
1 Ratings