Digital Marketing is a growing industry that offers many career opportunities. This certification is best suited for:

• Traditional Advertisers and Marketers, to stay relevant in an increasingly digital world
• Sales and Business Development professionals, to improve their sales process
• Aspiring Digital Marketers and Students, to gain entry into the digital marketing industry
• Business Owners and Entrepreneurs, to plan and execute effective digital marketing campaigns for business growth

This course will enable you to:

• Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), conversion optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation and digital marketing strategy.
• Master digital marketing execution tools: Google Analytics, Google AdWords, Facebook Marketing, Twitter Advertising, and YouTube Marketing.
• Gain real-life experience by completing projects using Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing.
• Learn how to formulate, plan, and execute effective digital marketing strategies with our digital marketing strategy module.
• Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing certifications.
• Become an expert in Twitter advertising—we developed the Twitter advertising module in this course in partnership with Twitter.

• Introduction to Social Media

• Social Media Strategy and Planning

• Social Media Channel Management

• Social Media Management Tools

• Social Media Measurement and Reporting

• Social Advertising

• Social Media Foundations Quiz

• Introduction to Email Marketing

• Elements of Email

• Working with an ESP

• Build and Maintain your List

• Avoid Spam Penalties

• Email Deliverability

• Campaign Measurement

• Automation Basics

• Email Marketing Foundations Quiz

• Introduction to Mobile Marketing

• Mobile Products and Services

• Promotions and Incentives

• Integration with Marketing Mix

• Mobile Advertising

• Mobile Analysis

• Rules and Regulations

• Mobile Marketing Foundations Quiz

• Introduction to Pay Per Click

• Psychology of Search

• Account Hierarchy

• Search Ads and Keyword Targeting

• Increasing Reach With Display Network

• Reaching Target Audiences

• The Buying Funnel

• The Paid Search Auction

• Setting and Measuring Marketing Goals

• How PPC Fits into the Digital Strategy

• PPC Foundations Quiz

• Introducing Website Conversion Rate Optimization

• Laying the Foundations of Conversion

• Getting to Know Your Customers

• Creating the Message

• Anatomy of a Landing Page

• Why Design Matters

• Testing for Conversions

• Seeing the Bigger Picture

• Website Conversion Rate Optimization Foundations Quiz

• Introduction to Digital Analytics

• Organizational Maturity

• Building Blocks

• Managerial Perspectives of Digital Analytics

• Key Performance Indicators

• Segmentation

• The Analysis Process

• Marketing Management

• Experimentation and Testing

• Reports and Dashboards

• The Digital Analytics Stack

• Digital Analytics Foundations Quiz

• Introduction to Marketing Automation

• Lead Capture and Nurture

• Automated Campaigns

• Improving Customer Life cycle

• Marketing Automation Foundations Quiz

• What is Programmatic Buying

• Programmatic Buying vs Traditional Paid Marketing Approaches

• Programmatic Direct vs RTB

• Programmatic Workflow

• Targeting Strategies in Programmatic

• Ad Frauds

• Programmatic Buying Foundations Quiz

• Introduction to Google Analytics

• Navigating the Interface

• Advanced Table Filtering

• Creating Segments

• Multiple Goals and Goal Types

• Part 1 - Campaign Tracking: Fundamental Concepts

• Part 2 - Campaign Tracking: Tracking Parameters Examples

• Tracking People

• Analyzing Marketing Effectiveness

• Feature-Rich-Website Tracking

• Tracking Ecommerce

• Analytics Intelligence

• Collaboration and Sharing

• Dashboards

• Understanding the Account Structure and Managing Users

• Quality Assurance

• Course conclusion

• Google Analytics Quiz

• Introduction to AdWords

• Account Structure

• Keywords & Match Types

• Creating Text & Search Ads

• Ad Extensions

• Display Ads

• Display Targeting

• Campaign Types & Settings

• Advertising Metrics

• Bidding & Bid Modifiers

• Quality Score

• AdWords Reports

• AdWords Tools

• Optimizing Your Account

• Google AdWords Fundamentals Quiz

• Understanding Facebook

• Facebook Presence and The News Feed Alogorithm

• Visual and Video Content on Facebook

• Putting Facebook to Work

• Facebook Messenger

• Facebook Advertising

• Demos

• Facebook Quiz

• YouTube and Video Marketing

• YouTube and Video Marketing Quiz

• Understanding Twitter

• Using Twitter as a Marketer

• Customer Service and Engagement Via Twitter

• Marketing on Twitter

• Understanding Twitter Advertising

• Twitter Ad Options

• Demos

• Twitter Quiz

• Creating a Digital Marketing Strategy

• Targeting Audience

• Plan the Right Channel Mix

• Campaign Management

• Campaign Measurement