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Complete Google AdWords Professional Certification Training - Simplilearn

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    • 180 days of access from date of purchase
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    13 Hours
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Course Details

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Complete Google AdWords Professional Training course ensures that you become a complete Google Advertising Professional. You will get a 360-degree exposure of Google Pay per Click network and an in-depth understanding of major aspects of Google advertising network like Search, Display, Mobile and Video. After completing this course, you will be able to ideate and execute Google campaigns using different channels like Search, Mobile, Display and Video. You will internalize different strategies for optimizing your campaigns and improve ad quality. By the end of this course, you will have a solid grasp of Google AdWords network and you will be job ready.

Google AdWords is the most powerful online advertising network, having multiple channel like Search, Display, Video, Mobile etc. Doing this course is a gateway to being an expert Digital marketer. Hence this course is most suited for:

• Aspiring Digital Marketer, who wants to gain an entry into digital marketing industry

• Digital Marketer, to master Google AdWords

• Traditional Marketer, to master online marketing techniques

• Entrepreneurs/Business owner, for using Google advertising network to promote their business.

Individuals are expected to have an idea on the popular digital marketing topics, knowledge of the sections- ‘Introduction to Online Marketing’ and ‘Internet Marketing Fundamentals’ are also recommended. Therefore, it is advised that students complete the above sections before getting into the complex components of the course.

This training covers all aspects of Google AdWords/ Google advertising network. After this course you will be able to:

• Have an in-depth understanding of different channels of Google advertising network such as Search, Display, Mobile & Video.

• Master the Google AdWords interface, to open and manage AdWords account.

• Formulate, plan and execute different types campaigns using Google Advertising network

• Have in-depth understanding about different types of biddings methods and biding strategies

• Master different ways to target user via different channels to market & re-market your product

• Prepare for top Google Adwords certification exams like AdWords Fundamentals, Search certification, Display certification, Video certification , Mobile certification


Modules

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Lesson 1: Introduction to AdWords

• Introduction to AdWords
• Topic 1: What is AdWords
• Topic 2: How AdWords Works
• Topic 3: Googles Networks
• Topic 4:Targeting Options
• Key Takeaways

Lesson 2: Account Structure
• AdWords Account Structure
• Topic 1 - Overview Of Account Structure
• Topic 2 - Campaign Type Uses
• Topic 3 - Campaign Organization
• Topic 4 - Ad Group Organization
• Key Takeaways

Lesson 3: Keywords and Match Types
• Keywords and Match Types
• Topic 1 - Overview of Match Types
• Topic 2 - The Match Types
• Topic 3 - Negative Keywords
• Topic 4 - Search Terms Report
• Key Takeaways

Lesson 4: Creating Text and Search Ads
• Creating Text and Search Ads
• Topic 1 - Text Ads
• Topic 2 - Other Search Ads
• Key Takeaways

Lesson 5: Ad Extensions
• Ad Extensions
• Ad Extensions
• Key Takeaways

Lesson 6: Display Ads
• Display Ads
• Display Ad Formats
• Key Takeaways

Lesson 7: Display Targeting
• Display Targeting
• Topic 1 - Contextual Targeting
• Topic 2 - Audience Targeting
• Topic 3 - Placement Targeting
• Key Takeaways

Lesson 8: Campaign Types and Settings
• Campaign Types and Settings
• Topic 1 - Location Targeting
• Topic 2 - Language Targeting
• Topic 3 - Daily Budgets and Bidding
• Topic 4 - Ad Scheduling
• Topic 5 - Other Targeting
• Topic 6 - Campaign Types
• Key Takeaways

Lesson 9: Advertising Metrics
• Advertising Metrics
• Topic 1 - AdWords Metrics and Jargon
• Topic 2 - Sale Metrics
• Topic 3 - Measurement Based on Goals
• Key Takeaways

Lesson 10: Bidding and Bid Modifiers
• Bid Methods and Bid Modifiers
• Topic 1 - Bid Methods
• Topic 2 - Bid Modifiers
• Topic 3 - Where to Set Bids
• Key Takeaways

Lesson 11: Quality Score
• Quality Score
• Topic 1 - What is Quality Score
• Topic 2 - Ad Rank
• Topic 3 - Improving Quality Score
• Key Takeaways

Lesson 12: AdWords Reports
• AdWords Reports
• Topic 1 - The AdWords Interface
• Topic 2 - Reporting Segments
• Topic 3 - Dimensions Tab
• Topic 4 - Other Useful Reports
• Key Takeaways

Lesson 13: AdWords Tools
• AdWords Tools
• Topic 1 - Tracking Conversions
• Topic 2 - Campaign Planning Tools
• Topic 3 - Management Tools
• Topic 4 - Other Tools
• Key Takeaways

Lesson 14: Optimizing Your Account
• Optimizing Your Account
• Topic 1 - Improving ROI
• Topic 2 - Branding Goals
• Key Takeaways

Lesson 1: Introduction to Search

• Introduction to Search

• The Search Process

• Key Takeaways


Lesson 2: Keywords and Match Types

• Topic 1 - Overview of Match Types

• Topic 2 - The Match Types

• Topic 3 - Negative Keywords

• Topic 4 - Search Terms Report

• Key Takeaways


Lesson 3: Creating Search Ads

• Creating Search Ads

• Topic 1 - Text Ads

• Topic 2 - Other Search Ads

• Key Takeaways


Lesson 4: Ad Extensions

• Ad Extensions

• Ad Extensions

• Key Takeaways


Lesson 5: Account Structure

• Account Structure

• Topic 1 - Overview of Account Structure

• Topic 2 - Search Campaign Types

• Topic 3 - Search Campaign Organization

• Topic 4 - Ad Group Organization

• Key Takeaways


Lesson 6: Campaign Settings

• Campaign Settings

• Topic 1 - Location Targeting

• Topic 2 - Language Targeting

• Topic 3 - Daily Budgets and Bidding

• Topic 4 - Ad Rotation

• Key Takeaways


Lesson 7: Advertising Metrics

• Advertising Metrics

• Topic 1 - AdWords Metrics and Jargon

• Topic 2 - Sale Metrics

• Key Takeaways


Lesson 8: Bid Methods and Bid Modifiers

• Bid Methods and Bid Modifiers

• Topic 1 - Bid Methods

• Topic 2 - Bid Modifiers

• Topic 3 - Set Bids

• Key Takeaways


Lesson 9: Quality Score

• Quality Score

• Topic 1 - Quality Score

• Topic 2 - Ad Rank

• Topic 3 - Improving Quality Score

• Key Takeaways


Lesson 10: AdWords Reports

• AdWords Reports

• Topic 1 - The AdWords Interface

• Topic 2 - Reporting Segments

• Topic 3 - Useful Reports

• Key Takeaways


Lesson 11: AdWords Tools

• AdWords Tools

• Topic 1 - Tracking Conversions

• Topic 2 - Scaling Your Account

• Topic 3 - Other Tools

• Key Takeaways


Lesson 12: Optimizing Your Account

• Optimizing Your Account

• Topic 1 - Goal Setting

• Topic 2 - Managing Ad Groups

• Topic 3 - Managing Bids and Budget

• Topic 4 - Ongoing Monitoring

• Key Takeaways


Lesson 1: Introduction to Display

• Introduction to Display

• What is Display Advertising

• Key Takeaways


Lesson 2: Account Structure

• Account Structure

• Topic 1 - Overview of Account Structure

• Topic 2 - Campaign Type Uses

• Key Takeaways


Lesson 3: Campaign Settings

• Campaign Settings

• Topic 1 - Location and Language Targeting

• Topic 2 - Daily Budgets and Bidding

• Topic 3 - Ad Scheduling

• Topic 4 - Ad Display Options

• Key Takeaways


Lesson 4: Introducing Display Targeting

• Introducing Display Targeting

• Topic 1 - Contextual Targeting

• Topic 2 - Audience Targeting

• Topic 3 - Placement Targeting

• Key Takeaways


Lesson 5: Advanced Display Targeting

• Advanced Display Targeting

• Topic 1 - Flexible Targeting

• Topic 2 – Exclusions

• Topic 3 - Ad Group Organization

• Key Takeaways


Lesson 6: Display Text Ads

• Display Text Ads

• Topic 1 - Text Ads

• Topic 2 - Ad Extensions

• Key Takeaways


Lesson 7: Rich Media Ads

• Rich Media Ads

• Topic 1 - Rich Media Ads

• Topic 2 - Ad Gallery

• Key Takeaways


Lesson 8: YouTube and Video Ads

• YouTube and Video Ads

• Topic 1 - YouTube Pages

• Topic 2 - Video Ads

• Topic 3 - Video Targeting Research

• Key Takeaways


Lesson 9: Bidding and Ad Rank

• Bidding and Ad Rank

• Topic 1 - Bid Methods

• Topic 2 - Bid Modifiers

• Topic 3 - Ad Rank

• Key Takeaways


Lesson 10: Display Report

• Display Report

• Topic 1 - The AdWords Interface

• Topic 2 - Useful Reports

• Key Takeaways


Lesson 11: Display Tools

• Display Tools

• Topic 1 - Tracking Conversions

• Topic 2 - Scaling Your Account

• Topic 3 - Ad Research and Creation

• Key Takeaways


Lesson 12: Optimizing Your Account

• Optimizing Your Account

• Topic 1 - Goal Setting

• Topic 2 - Overall Goals

• Topic 3 - Managing Bids and Budge

• Key Takeaways


Lesson 1: Introduction to Mobile Advertising Overview

• Introduction to Mobile Advertising They Are Critical

• Topic 1 - The Mobile Advertising Exam

• Topic 2 - Mobile Advertising Overview

• Key Takeaways


Lesson 2: Using Mobile Ads to Drive Business

• Introduction

• Mobile Ads for Business

• Key Takeaways


Lesson 3: Google Offerings and Mobile Insights

• Introduction

• Topic1 Advantages of Google Advertising

• Mobile Site and App

• Key Takeaways


Lesson 4: Targeting and Bid Strategies

• Targeting and Bid Strategies

• Topic 1 - Mobile Bid and Targeting Options

• Key Takeaways


Lesson 5: Google Networks and Ad Formats

• Google Networks and Ad Formats

• Topic 1 - Google Ad NetworksPreview

• Topic 2 - Type of Ad Formats

• Key Takeaways


Lesson 6: Types of Mobile Ads

• Types of Mobile Ads

• Topic 1 - Mobile Ads Across Networks

• Topic 2 - Deep Links

• Key Takeaways


Lesson7: Measurement

• Measurement

• Conversion Tracking for Measurement

• Key Takeaways


Lesson 8: Measurement Continued

• Measurement Continued

• Call Conversion Tracking for Measurement

• Key Takeaways


Lesson 1: YouTube Advertising Basics

• YouTube Advertising Basics

• Topic 1 - AdWords and TrueView Ads

• Topic 2 - YouTube and Google

• Key Takeaways


Lesson 2: Video Campaign Overview

• Video Campaign Overview

• Topic 1 - Creation of Campaign

• Topic 2 - TrueView Ads

• Topic 3 - Targeting Groups and Bulk Management

• Key Takeaways


Lesson 3: Video Ad Formats

• Video Ad Formats

• Topic 1 - Overview of TrueView Ads

• Topic 2 - Targeting Ads and Exclusions

• Key Takeaways


Lesson 4: Video Remarketing

• Video Remarketing

• Topic 1 - Video Remarketing Process and Best Practices

• Topic 2 - Getting Your Ad Approved

• Key Takeaways


Lesson 5: Reservation Video Ads

• Reservation Video Ads

• Reservation Media and Campaign Overview

• Key Takeaways


Lesson 6: Improving and Optimizing Campaigns

• Improving and Optimizing Video Ad Campaigns

• Video Ads Optimization Overview

• Key Takeaways


Lesson 7: Tracking and Measurement Part 1

• Tracking and Measurement Part 1

• Strategies for YouTube Video Content

• Key Takeaways


Lesson 8: Tracking and Measurement Part 2

• Tracking and Measurement Part 2

• Creating Video Ads

• Key Takeaways


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