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Advanced Web Analytics Certification Training - Simplilearn
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15 Hours
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180 days of access from date of purchase
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Advanced Web Analytics Certification Training - Simplilearn
WHAT YOU WILL LEARN
This Advanced Web Analytics training will give you a well-rounded expertise in digital data analytics, including:
AUDIENCE
This Digital Analytics Certification Training is suitable for professionals who wish to specialize in digital and web analytics and boost their skillsets in the world of digital marketing. This course is best suited for:
• Online web analytics implementers
• Online web analytics data reporters
• Digital analysts
• Digital marketers
PREREQUISITES
There are no specific prerequisites for the Advanced Web Analytics certification. However, it is beneficial for participant to have a working knowledge of:
• Business indicators such as revenue, margins and profitability
• Business functions such as sales, marketing and customer relationships
• How to access websites, how to make online purchases and how to interact with a business online
COURSE OBJECTIVES
Advanced Web Analytics is the science of analysis that focuses on various forms of Internet data. It involves the collection and analysis of data that lead to more informed business decisions and an optimization of an organization’s digital ecosystem and supporting business processes. Web analytics takes data from websites, mobile applications, social media, Internet of Things, or third party sources and combines them with back-office Customer Relationship Management (CRM) and sales systems to improve core business strategies, optimize workflow and maintain a competitive edge.
This Advanced Web Analytics course covers fundamental concepts of analytics and dives deep into web, social, content and mobile analytics, illustrating common analytical scenarios and how to use popular web analytics tools used by marketers across the major industry domains. The course approaches web analytics from both a strategic and practical perspective, showcasing detailed tips and techniques for using Google Web analytics and other platforms and tools. You’ll keep pace with the most important analytics trends and prepare for a career in web and digital analytics.
Modules
• Introduction to Digital Analytics
• Building Blocks Part 1
• Building Block Part 2
• Quiz
Project 2: Building Blocks
• Building Blocks
• Fundamental of Digital Analytics Part 1
• Fundamental of Digital Analytics Part 2
• Fundamentals of Digital Analytics Part 3
• Fundamentals of Digital Analytics Part 4
• Quiz
Projects 3: Fundamentals of Digital Analytics
• Fundamentals of Digital Analytics
• Business Perspective Part 1
• Business Perspective Part 2
• Business Perspective Part 3
• Business Perspective Part 4
• Quiz
Poject 4: Business Perspective
• Business Perspective
• The Methodology – Lean Six Sigma Part 1
• The Methodology – Lean Six Sigma Part 2
• The Methodology – Lean Six Sigma Part 3
• Quiz
Project 5: Methodology – Lean Six Sigma
• Methodology – Lean Six Sigma
• Data Analysis Fundamentals
• Quiz
Project 6: Data Analysis Fundamentals
• Data Analysis Fundamentals
• Analysis Perspective: Providing Insights
• Expressing Exactitude or a Sense of Scale
• Quiz
Project 7: Analysis Perspective: Providing Insights
• Analysis Perspective: Providing Insights
• Enabling Capabilities Part 1
• Enabling Capabilities Part 2
• Enabling Capabilities Part 3
• Enabling Capabilities Part 4
• Quiz
Project 8: Enabling Capabilities
• Enabling Capabilities
• Managing Analytics Part 1
• Managing Analytics Part 2
• Managing Analytics Part 3
• Quiz
Project 9: Managing Analytics
• Managing Analytics
• Audience
• Quiz
Project 10: Audience
• Audience
• Acquisition Part 1
• Acquisition Part 2
• Acquisition Part 3
• Acquisition Part 4
• Quiz
Project 11: Acquisition
• Acquisition
• Behavior Part 1
• Behavior Part 2
• Quiz
Project 12: Behavior
• Behavior
• Conversions and Onboarding Part 1
• Conversions and Onboarding Part 2
• Conversions and Onboarding Part 3
• Conversions and Onboarding Part 4
• Quiz
Project 13: Conversions and Onboarding
• Conversions and Onboarding
• Retention and Expansion Part 1
• Retention and Expansion Part 2
• Quiz
Project 14: Retention and Expansion
• Advocacy Part 1
• Advocacy Part 2
• Quiz
• Privacy and Ethics
• Quiz
Project 15: Privacy and Ethics
• Wrapping Up
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