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Advanced Web Analytics Certification Training - Simplilearn

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RM 1285.70
  1. 15 Hours
  1. HRDF SBL Claimable
  2. Certificate of Attendance available
  3. 180 days of access from date of purchase
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Advanced Web Analytics Certification Training - Simplilearn

WHAT YOU WILL LEARN

This Advanced Web Analytics training will give you a well-rounded expertise in digital data analytics, including:

• How to leverage data from various sources to conduct quantitative and qualitative research, and deliver actionable, data-informed business insights
• How digital data analytics drives important insights for all aspects of the customer lifecycle across digital channels
• Understanding the concepts of web analytics from ground zero to mastering the analytics domain across digital channels
• In-depth knowledge of web analytics, social analytics, mobile analytics and content analytics
• Complete end-to-end understanding of how digital and data analytics impact the conversion funnel, customer retention and acquisition, CPA, LTV and the customer engagement.
• Product knowledge of Google Analytics, Google Digital Studio, Klipfolio and Tableau.

AUDIENCE

This Digital Analytics Certification Training is suitable for professionals who wish to specialize in digital and web analytics and boost their skillsets in the world of digital marketing. This course is best suited for:

• Online web analytics implementers

• Online web analytics data reporters

• Digital analysts

• Digital marketers


PREREQUISITES

There are no specific prerequisites for the Advanced Web Analytics certification. However, it is beneficial for participant to have a working knowledge of:

• Business indicators such as revenue, margins and profitability

• Business functions such as sales, marketing and customer relationships

• How to access websites, how to make online purchases and how to interact with a business online


COURSE OBJECTIVES

Advanced Web Analytics is the science of analysis that focuses on various forms of Internet data. It involves the collection and analysis of data that lead to more informed business decisions and an optimization of an organization’s digital ecosystem and supporting business processes. Web analytics takes data from websites, mobile applications, social media, Internet of Things, or third party sources and combines them with back-office Customer Relationship Management (CRM) and sales systems to improve core business strategies, optimize workflow and maintain a competitive edge.

This Advanced Web Analytics course covers fundamental concepts of analytics and dives deep into web, social, content and mobile analytics, illustrating common analytical scenarios and how to use popular web analytics tools used by marketers across the major industry domains. The course approaches web analytics from both a strategic and practical perspective, showcasing detailed tips and techniques for using Google Web analytics and other platforms and tools. You’ll keep pace with the most important analytics trends and prepare for a career in web and digital analytics.


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Modules

Section 1: Introduction to Digital Analytics

• Introduction to Digital Analytics

• Quiz

Project 1: Introduction to Digital Analytics
• Introduction to Digital Analytics

Section 2: Building Blocks

• Building Blocks Part 1

• Building Block Part 2

• Quiz


Project 2: Building Blocks

• Building Blocks


Section 3: Fundamental of Digital Analytics

• Fundamental of Digital Analytics Part 1

• Fundamental of Digital Analytics Part 2

• Fundamentals of Digital Analytics Part 3

• Fundamentals of Digital Analytics Part 4

• Quiz


Projects 3: Fundamentals of Digital Analytics

• Fundamentals of Digital Analytics


Section 4: Business Perspective

• Business Perspective Part 1

• Business Perspective Part 2

• Business Perspective Part 3

• Business Perspective Part 4

• Quiz


Poject 4: Business Perspective

• Business Perspective


Section 5: Methodology - Lean Six Sigma

• The Methodology – Lean Six Sigma Part 1

• The Methodology – Lean Six Sigma Part 2

• The Methodology – Lean Six Sigma Part 3

• Quiz


Project 5: Methodology – Lean Six Sigma

• Methodology – Lean Six Sigma


Section 6: Data Analysis Fundamentals

• Data Analysis Fundamentals

• Quiz


Project 6: Data Analysis Fundamentals

• Data Analysis Fundamentals


Section 7: Analysis Perspective Providing Insights

• Analysis Perspective: Providing Insights

• Expressing Exactitude or a Sense of Scale

• Quiz


Project 7: Analysis Perspective: Providing Insights

• Analysis Perspective: Providing Insights


Section 8: Enabling Capabilities

• Enabling Capabilities Part 1

• Enabling Capabilities Part 2

• Enabling Capabilities Part 3

• Enabling Capabilities Part 4

• Quiz


Project 8: Enabling Capabilities

• Enabling Capabilities


Section 9: Managing Analytics

• Managing Analytics Part 1

• Managing Analytics Part 2

• Managing Analytics Part 3

• Quiz


Project 9: Managing Analytics

• Managing Analytics


Section 10: Audience

• Audience

• Quiz


Project 10: Audience

• Audience


Section 11: Acquisition

• Acquisition Part 1

• Acquisition Part 2

• Acquisition Part 3

• Acquisition Part 4

• Quiz


Project 11: Acquisition

• Acquisition


Section 12: Behavior

• Behavior Part 1

• Behavior Part 2

• Quiz


Project 12: Behavior

• Behavior


Section 13: Conversions & Onboarding

• Conversions and Onboarding Part 1

• Conversions and Onboarding Part 2

• Conversions and Onboarding Part 3

• Conversions and Onboarding Part 4

• Quiz


Project 13: Conversions and Onboarding

• Conversions and Onboarding


Section 14: Retention and Expansion

• Retention and Expansion Part 1

• Retention and Expansion Part 2

• Quiz


Project 14: Retention and Expansion


Section 15: Advocacy

• Advocacy Part 1

• Advocacy Part 2

• Quiz


Section 16: Privacy and Ethics

• Privacy and Ethics

• Quiz


Project 15: Privacy and Ethics


Section 17: Wrapping Up

• Wrapping Up

To Be Confirm

To Be Confirm

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