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Advanced Mobile Marketing Certification Training - Simplilearn

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RM 1285.77
  1. 25 Hours
  1. HRDF SBL Claimable
  2. Certificate of Attendance available
  3. 180 days of access from date of purchase
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Advanced Mobile Marketing Certification Training - Simplilearn

WHAT YOU WILL LEARN

Mobile Marketing is a vital marketing strategy, representing the future of marketing. Mobile Marketing is marketing on or with a mobile device, providing customers with time- and location-sensitive, personalized information that promotes goods, services, and ideas.


An efficient marketer who can leverage mobile and keep up with the explosive growth will win the audience and be indispensable. This Advanced Mobile Marketing course will help participants to gain expertise on using the mobile medium as a means of marketing communication.

AUDIENCE

The Advanced Mobile Marketing training can be pursued by professionals who want to specialize in the Mobile Marketing field and gain recognition in the digital marketing industry. This training is best suited for:

• Mobile Marketers

• Digital Marketing Professionals

• Marketing Managers

• Business Owners

• Business Development Professionals

• Aspiring marketing professionals

• Freelancers and graduates


PREREQUISITES

Although not required, ideally, participants will first complete our Mobile Marketing Foundations course. Ultimately, participants will need a basic working knowledge of HTML, internet usage, and Microsoft Office for a successful learning experience.

COURSE OBJECTIVES

The objectives of the Advanced Mobile Marketing Course are:

• Understand Mobile devices, core mobile product and service offerings

• In-depth knowledge of Mobile Rules and Regulations

• Learn Mobile Marketing and Social Media

• Learn to create compelling Mobile responsive design to drive great user experience

• Understand Mobile Advertising and Search

• Combine Mobile Marketing with other Channels

• Effective Mobile Marketing and Social Media

• Gain expertise and knowledge of Mobile Marketing Measurement and Analytics


Expand All

Modules

Module 1 – Introduction to Mobile Marketing Introduction

• Introduction to Mobile Marketing Part 1

• Introduction to Mobile Marketing Part 2
• Quiz

Module 2 – Understanding Mobile Devices

• What Mobile Device is Right for You? Part 1

• What Mobile Device is Right for You? Part 2

• Quiz


Project 1: Getting Ready to Market

• Getting Ready to Market


Module 3 – Core Product and Service Offerings

• Campaign Delivery Options - SMS and MMS Messaging Part 1

• Campaign Delivery Options - SMS and MMS Messaging Part 2

• Campaign Delivery Options: Mobile Applications Part 1

• Campaign Delivery Options: Mobile Applications Part 2

• Campaign Delivery Options: Mobile Websites Part 1

• Campaign Delivery Options: Mobile Websites Part 2

• App Marketing

• Quiz



Project 2: Choosing Foundational Mobile Marketing Product & Services

• Choosing Foundational Mobile Marketing Product & Services


Module 4 – Supplemental Mobile Products and Service Options

• Campaign Delivery Options: QR Codes

• Campaign Delivery Options: Augmented Reality

• Campaign Delivery Options: Interactive Voice Response (IVR)

• Mobile and Traditional Marketing

• Quiz


Project 3: Adding Additional Product & Services

• Adding Additional Product & Services


Module 5 – Mobile Advertising and Search

• Mobile Advertising

• Mobile Marketing and Search

• Programmatic Ad Buying

• Quiz


Module 6 - Incentives and Loyalty Program

• Mobile Incentive Opportunities

• Mobile Loyalty Programs

• Quiz


Module 7 - Mobile Marketing and Social Media

• Mobile and Social Media

• Content Marketing for Mobile

• Facebook Advertising for Mobile

• Quiz


Project 4: Mobile for Acquisition

• Mobile for Acquisition


Module 8 - Location and Mobile

Mobile Marketing - Location Based Services

Beacons-Opportunities and Challenges

Employing Beacons

Quiz


Module 9 - Mobile Rules and Regulations

• Mobile Marketing Rules and Regulations

• Mobile Campaign Compliance

• Quiz


Module 10 - Mobile Website

• Responsive Design

• Converting Non-Mobile Websites

• Quiz


Module 11 - Mobile Marketing Analytics

• Mobile Measurement

• Quiz


Module 12 - Careers in Mobile Marketing

• Mobile Marketing Opportunities

• Quiz


Project 5: Mobile for Retention

• Mobile for Retention


To Be Confirm

To Be Confirm

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