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Advanced Email Marketing Certification Training - Simplilearn

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RM 1285.70
  1. 25 Hours
  1. HRDF SBL Claimable
  2. Certificate of Attendance available
  3. 180 days of access from date of purchase
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Advanced Email Marketing Certification Training - Simplilearn

WHAT YOU WILL LEARN

As the name suggests, email marketing involves sending marketing messaging using email. When properly done, a personalized email marketing message can be a very effective marketing tool. This Advanced Email Marketing course will help participants learn email marketing strategies, including creating effective advertisements to promote products and services.


Simplilearn's Advanced Email Marketing Course emphasizes on advanced marketing strategies using E-mails, guides in creating effective advertisements to promote a product or service, to request business, solicit sales/donations, meant to build loyalty, trust and create brand awareness.

E-mail marketing is one of the most effective and personalized modes of gaining the customers trust. E-mails are widely used by almost everyone and direct E-mail marketing produces higher response rate and higher average order value for e-commerce business.

AUDIENCE

This course is best suited for those who want to leverage email as a marketing tool, including:

• Business Owners / Entrepreneurs

• Internet Marketers

• Affiliate Marketers

• Bloggers

• Marketing Professionals who want more traffic, sales and conversions

• Business Owners who want to generate revenue

• Business Development Professionals

• Aspiring professionals in the marketing field

• Freelancers and graduates


PREREQUISITES

Although not required, ideally, participants will first complete our Email Marketing Foundations course. Ultimately, participants will need a basic working knowledge of HTML, internet usage, and Microsoft Office for a successful learning experience.

COURSE OBJECTIVES

The objectives of this course are:

• Learn to draw more traffic, as well as gain visibility and awareness of a brand or product

• Understand the subtle and intricate details of effective email marketing

• Learn how to efficiently build an email list and email campaigns

• Generate a higher number of email subscribers

• Use effective email marketing to get more traction by employing the latest strategies

• Learn how to market a business through an email marketing platform

• In-depth knowledge of email Rules and Regulations

• Gain expertise and knowledge of email marketing to attract buyers at a larger scale and expand globally

• Learn the art of sending mass emails to a selected group of recipients who are searching for the product you are selling


Expand All

Modules

Module 1 – Introduction to Email Marketing

Lesson 1: Introduction to Email Marketing

• Overview
• Introduction
• Is Email Dead?
• Value of Email
• Email vs. Social
• Functions of Email
• History of Email
• Email is NOT...
• Recent Developments
• Buying Cycle
• Process Measurement
• Process Measurement Example
• Email Campaign Example
• Thank You

Quiz

Module 2 – Email as Conversation

Lesson 1: Email as Conversation

• Overview

• Introduction

• Email is Conversation

• Transactional and Functional Emails

• Welcome Series Emails

• Drip Campaign Emails

• Triggered Based Emails

• Automated Email Examples

• Relevant and Timely

• Profits and Results

• Triggered Campaign Example

• Start Segmenting

• Segment by Age

• Segment by Profile

• Type of Email Segmentation

• Collecting Data

• Campaign to Conversation

• Thank You


Quiz


Module 3 – Creating the Email

Lesson 1: Creating the Email, Part 1: Name and Subject Lines

• Overview

• Introduction

• What's Your Plan

• Build a Process

• "From:" Name

• Concise Subject

• Tell, Don't Sell

• Subject Character Length

• Subject Guidelines

• Thank You


Lesson 2: Creating the Email, Part 2: Testing, Creative, & Design

• Overview

• Introduction

• Testing

• Basic Organizational Principles

• Dynamic Content

• Email Purpose

• Basic Design Priciples

• Scheduling Emails

• Test Scheduling

• Thank You


Quiz


Module 4 – Landing Pages

Lesson 1: Email Landing Pages

• Overview

• Introduction

• They Are Critical

• Bad Example

• eCommerce Example

• B2B Example

• Dedicated Landing Page?

• Evaluating Your Landing Page

• Data Entry Fields

• Landing Page Optimization Checklist

• Thank you


Quiz


Module 5 – The Mailing List

Lesson 1: 7 List-Building Tactics

• Overview

• Introduction

• Successful Email Lists

• Your Own Website

• Sales

• Trade Shows & Networking

• Purchase

• Sponsorships & Partnerships

• Follow-Up Call to Action

• Rent or Buy a List

• Thank you


Lesson 2: Opt-In Techniques

• Overview

• Introduction

• Single Opt-In

• Single Opt-In + Welcome

• Confirmed-Double Opt-In

• Opt-In Effectiveness

• Set Expectations

• Assumed Opt-In

• Invited/Assumed Opt-In

• Thank you


Lesson 3: Managing & Segmenting Lists

• Overview

• Introduction

• Manage Unsubscribes

• Improve Your List

• List Hygiene

• List Segmentation

• Communication: News

• Communication: Transactional

• Communication: Lead Nurturing

• Communication: Segments Communication: Drips

• Communication: Cross-Promotional

• Thank you


Quiz


Module 6 – Spam and Blacklists

Lesson 1: Spam & Legal Issues

• Overview

• Introduction

• Volume of Spam Email

• Costs of Spam

• CAN-SPAM Act

• Header Guidelines

• Subject Line Guidelines

• Include Opt-Out

• 3rd Party Responsibility

• Categorizing Email Purpose

• California's Anti-Spam Laws

• Canada's Anti-Spam Law

• Trends and Safe Practices

• Thank you


Lesson 2: Avoiding Blacklists & Spam Filters

• Overview

• Introduction

• Blacklists

• Spam

• Filters

• Abuse Reports

• Best Practices Checklist

• Thank you


Quiz


Module 7 – Working with Email Service Providers

Lesson 1: Email Service Providers

• Overview

• Introduction

• Evolution of Email

• Why Use an ESP?

• Bad Reputation

• ESP Provides

• Choosing an ESP

• Typical ESP Features

• Improving Deliverability

• Email Headers

• Server Relay

• Inbox Preview

• Thank you


Quiz


Module 8 – Combining Email with Other Channels

Lesson1: Leveraging Facebook for Email

• Overview

• Introduction

• Make Fans Subscribers

• Call to Action

• Email Integration Tab

• Call to Action in Header Image

• Pitch Exclusive Content

• Promote Published Newsletters

• Use the "About" Section

• Contests

• Cross Promotions

• Increase Subscriber Engagement


Quiz


Module 9 – Marketing Automation Basics

Lesson 1: Marketing Automation Introduction

• Overview

• Introduction

• Developing New Models

• Biggest Automation ObstaclePreview

• Marketing Automation Basics

• Data Drives Action

• Define Audience, Rules, and Messages


Lesson 2: Key Elements of Marketing Automation

• Overview

• Introduction

• Sales Built Marketing Automation

• Inbound Marketing

• Marketing Automation

• Lead Capture

• Lead Nurture

• Web Analytics

• Lead Scoring

• List Management

• Benefits of Marketing Automation


Lesson 3: How Automation Works

• Overview

• Introduction

• Marketing Automation Overview

• Dynamic Segmentation

• Segmented, Relevant Content

• Automated Personalization

• Personalized Offers

• Big Data Sources

• Mobile-Personal Marketing

• Mobile Automation

• Location Automation Beacons


Lesson 4 : A Better Method of Communication

• Overview

• Introduction

• Welcome Series

• FontaineBleau Example

• Welcome Series Benefits

• Auto-Responder Welcome Series

• Triggered Conversations

• Email Segmentation

• Automation Results

• Immediate Triggers

• Predictable Triggers

• Specific Triggers


Quiz


Module 10 – Advanced Marketing Automation

Lesson 1: Lead Capture & Nurture

• Overview

• Introduction

• Automation Rule #1

• Lead Capture Overview

• Non-Profit Objectives

• Non-Profit Rules

• Non-Profit Scenarios

• eCommerce Objectives

• eCommerce Rules

• eCommerce Scenarios

• B2B Objectives

• B2B Identifying Rules

• B2B Scenarios


Lesson 2: Implicit & Explicit Data

• Overview

• Introduction

• Lead Scoring Overview

• Types of Data

• Implicit vs Explicit: Examples

• Lead Qualification

• Lead Scoring

• Does the Lead Qualify?


Lesson 3: Defining Customer Value

• Overview

• Introduction

• Determine Value Through Data

• Dallas Cowboys Example

• Understanding Customer Value

• Calculating Campaign Value

• Drip Campaigns

• Subscription Drip Campaigns

• Loyalty Campaign Value

• Recognizing Trends

• Projecting Trends

• Segment from Data


Lesson 4: An Automation Pathway, Part 1: Determine Goals & Strategy

• Overview

• Introduction

• Marketing Automation Obstacles

• Long-Term Goals

• Identify Scenarios

• Know Your Audience and Goals

• Rules and Strategy

• Anticipate and React

• Determine the End Game


Lesson 5: An Automation Pathway, Part 2: Determine Your Plan

• Overview

• Introduction

• What's Your Plan?

• Ecommerce Pathway

• Retail Pathway

• Subscriber Pathway

• B2B Lead Generation Pathway

• Lead Scoring

• Lead Data


Quiz


Module 11 – Email Metrics and Measurement

Lesson 1: Email Measurement, Part 1: Valuable Email Metrics

• Overview

• Introduction

• Case Study

• Measure the Process

• Delivery Rate

• Subscriber Retention Rate

• Open Rate

• Click to Deliver Rate

• ESP Report

• Depth of Visit

• Engagement Actions

• Conversion Rate

• Revenue per Email

• Measuring Campaign Types

• Thank You


Lesson 2: Email Measurement, Part 2: Advanced Email Analysis

• Overview

• Introduction

• Example: Trigger Campaigns

• Example: More Campaigns Added

• Example: Campaigns Optimized

• URL Tracking Parameters

• Campaign Analytics

• Multi-Channel Analytics

• Advanced Analysis

• Thank you


Lesson 3: UTM Tracking Parameters, Part 1: Tracking Parameter Concepts

• Overview

• Introduction

• Overview of Tracking Parameters

• Example of Ad with Parameters

• Anatomy of URL with Parameters

• How GA Categorizes Traffic

• GA Documentation

• Best Practices for Parameters

• Thank You


Lesson 4: UTM Tracking Parameters, Part 2: Tracking Parameter Examples

• Overview

• Introduction

• Display Ad Examples

• Reporting

• Newsletter Examples

• Social Media Examples

• Diagnosing Problems

• Thank you


Quiz


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