The anticipation was palpable, and the execution was flawless. Following the resounding success of the 2024 gathering, Agile Day Malaysia 2025 delivered an even more impactful, insightful, and energized experience for the nation’s premier community of Agile practitioners, leaders, and enthusiasts.
Held on 25 September 2025 at the elegant Le Méridien Petaling Jaya, this year’s conference solidified its reputation as the essential annual platform for thought leadership and practical knowledge exchange. Under the potent theme, “Agile Redefined: A Conference on Evolving Agile Practices for Success, Innovation, and Maturity,” the event transcended typical framework discussions to tackle the deep, systemic challenges facing modern organizations.
The conference was a phenomenal success, attracting a high volume of industry leaders, transformation executives, and practitioners, demonstrating the community’s deep commitment to continuous evolution. The atmosphere was charged with shared knowledge and collaboration, underscoring the shift from simply adopting Agile to strategically redefining how it drives enterprise value.
The Core Vision: Redefining Enterprise Agility
The theme Agile Redefined was not merely a tagline; it was a strategic mandate for the 2025 event. While the previous year focused on Breaking Records and Building Communities, 2025 pushed the narrative further, challenging attendees to measure their practices against the three crucial pillars of enduring organizational health: Success, Innovation, and Maturity.
The conference aimed to address the critical question facing leadership today: Are we merely doing Agile, or are we fundamentally being Agile? The agenda provided pathways for organizations—from fast-moving startups to large, complex enterprises—to bridge this gap, ensuring that Agile principles are deeply embedded in culture and strategy, not just process.
This focus manifested through a meticulously curated agenda featuring world-class speakers and three powerful, concurrent learning tracks that allowed attendees to customize their day based on their professional priorities.
Deep Dive into the Transformation Tracks
The afternoon sessions were the engine of learning, structured into three specialized tracks, each providing granular, actionable insights into a distinct domain of Agile evolution.
Track 1: Success Story – Delivering Outcomes that Matter
This track was dedicated to the pragmatic realities of Agile implementation. It stripped away the theory to focus on real-world business impact, showcasing successes and lessons learned directly from the front lines of local and regional companies.
Engineering Director at Seek Asia, Laavanya, led a highly relevant discussion on remote and distributed teams in her session, “From Scattered to Connected: The Operating System for Distributed Teams.” Her insights provided practical blueprints for maintaining velocity and collaboration in a fragmented environment.
Other sessions in this track addressed core product and team effectiveness:
- Ayu Shahirah Salem, Experience Designer, delivered a compelling presentation on “Delivering Outcomes that Matter,” urging attendees to re-focus efforts from feature delivery to achieving tangible business results.
- Zarif Imran Bin Mohd Zahid, Agile Coach, provided a frank look at the challenges faced by new ventures in “The Startup Conviction Through Realistic Agile,” grounding high-growth ambition with sustainable, realistic practices.
- The track also featured Ian Phoon, Senior Product Manager, with his unconventional approach in “When Agile is a Dirty Word: How to Win Hearts, Minds, and Outcomes Without Saying ‘Scrum’,” demonstrating how to introduce Agile principles effectively without the burden of jargon.
Track 2: Innovation – Agility as a Catalyst for Creativity
The Innovation track was a forward-looking exploration of the dynamic confluence between Agile, emerging technologies, and human creativity. It provided attendees with fresh ideas for pushing the boundaries of traditional methodology.
One of the most highly anticipated sessions was the Innovation Workshop on “AI-Enabled Product Management: From Insight to Execution,” led by Sumeet Madan, Consultant – PST & SPC. This workshop provided a hands-on look at integrating Artificial Intelligence tools—from ideation to delivery—showing how technology can augment the Product Owner role, not replace it.
Further enriching this track:
Ana Litovchenko, Head of AI Strategy & Enablement, presented a vital session on “People First: Human Sustainability as the New Frontier of Agile Innovation,” a critical counterpoint to technology discussions, focusing on the need to build resilient, mentally sustainable teams in a rapidly changing world.
Synne Støhlmacher, Principle, Advisory – Human Inc, tackled organizational sincerity in “From Innovation Theatre to Real Results: Building a Truly Agile Organisation,” challenging leaders to move beyond performative innovation to create systems that truly foster creativity.
Track 3: Maturity – Evolving Agile with Intention and Depth
This track was custom-designed for leaders, executives, and organizations committed to scaling and sustaining their Agile transformation. It addressed the complex organizational architecture required to overcome the plateau of mid-stage adoption.
A highlight of this strategic track was the session by Norwahizah Nordin, Enterprise Agile Coach, whose deep expertise was shared in “The Agile Maturity Flywheel: Building Momentum Across the Enterprise.” Norwahizah provided a comprehensive model for generating continuous, self-sustaining growth, moving Agile from a series of local practices into a systemic, cultural force.
The maturity track also featured crucial perspectives on organizational glue:
- Hamizah Mior Othman, Scrum Master/APM, delivered a hard-hitting look at the Malaysian context in “Frameworks Won’t Save You: Culture Will — Malaysia’s Agile Reality,” stressing that cultural alignment is the ultimate differentiator.
- Samuel Loh, Agile Coach & Consultant, added a local flavor with his unique session, “OhMyNasiLemak: Cultivating Your Organization’s Unique Way of Working for Agile Maturity,” emphasizing the need to localize and personalize Agile principles rather than blindly adopting Western models.
Strategic Keynotes and the Executive Dialogue
The day’s foundation was set by a series of powerful keynote addresses, focusing on the strategic future of Agile at the highest levels of the enterprise.
Nilesh Kulkarni, Executive Advisor, offered a forward-looking perspective on the technological shift in his keynote, “How AI is Reimagining Agile Product Development for Tomorrow’s Teams.” This was paired with a significant address by Syahrul Azmi on “Nurturing Leadership Agility,” reminding the audience that Agile’s success hinges on adaptive, supportive leadership.
The conference concluded with the highly anticipated Panel Discussion: “Beyond the Buzzwords: Reaching True Agile Maturity Across the Enterprise.” Moderated by Eric Wong, the panel—including Herley Abdul Hamid, Francis Koh, Pedro Custódio, and Mahesh Kumar—engaged in a robust, no-holds-barred discussion. They dissected the uncomfortable truth: Is an organization truly Agile, or just Agile in name? The panel offered invaluable closing takeaways, providing executives with a clear checklist for assessing and accelerating their transformation efforts post-conference.
Conclusion
Agile Day Malaysia 2025 successfully cemented its role as more than just a conference; it is a catalyst for change within the Malaysian business ecosystem. The event not only maintained the high standards set in 2024 but deepened the conversation, providing sophisticated, actionable insights across Success, Innovation, and Maturity.
The collective enthusiasm, the quality of discourse, and the sheer volume of knowledge shared on 25 September 2025 demonstrate the unwavering commitment of Malaysia’s professional community to continuous improvement. We extend our sincerest gratitude to all the speakers, sponsors, partners, and the highly engaged attendees for making this a truly memorable and significant milestone in Malaysia’s Agile journey. The energy and ideas generated will undoubtedly drive meaningful change across organizations for the coming year.
